Strategic Management for Hospitality and Tourism

Professor Information

Instructor Profile Picture


Jinlin Zhao, Ph.D.


HM 356



(305) 919-4540

Office Hours

By Appointment

Turn Around Time

Within 24 hours

Additional Notes

Course Description and Purpose




Tuesday, 6:25 -- 9:05


This is specific difficult time of Covid-19 pandemic. The pandemic hits the hospitality and tourism industry very hard. We will understand its impact and explore the sustainable solutions for post pandemic from strategic perspective. The course will conduct through face to face teaching, discussion and presentations.

This course is all about thinking strategically and anticipating the future.  Uncertainty, economic turbulence, escalating costs, more demanding stakeholders, and increased competition define today’s business world.  To compete in this hostile environment, managers must be able to effectively forecast the future and create a portfolio of competitive methods that will ensure long-term prosperity for the firm and its owners/investors.  You will be expected to perform in this environment and you must be proficient at creating sustainable competitive advantage.  Creating competitive advantage requires managers who are capable of identifying opportunities in the environment and exploiting them before anyone else does or in such a way that it is different and more effective than other industry players.

The ultimate goal is to encourage the student to think creatively in order to find innovative solutions that will reshape hospitality industry enterprises and define how the hospitality company of tomorrow will increase value.  Additionally, the student will be asked to base strategic decisions on inductive and deductive thinking and to support and defend all decisions.       The support will come in the form of substantive assumptions based upon objective criteria that represent valid and reliable data and information.

Course Objectives

Upon completing this course, students will be able to:

  1. describe and discuss the co-alignment principle.
  2. use content analysis to scan the business environment.
  3. identify force driving change in the business environment.
  4. identify competitive methods and core competencies in hospitality companies.
  5. discuss strategy implementation through corporate structure and resources allocation.
  6. evaluate company’s performance.

Important Information


Please review the FIU's Policies webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses. For additional information, please visit FIU's Policy and Procedure Library.

As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Conduct and Honor Code.

Covid-19 related

As cases and hospitalizations due to the Delta variant continue to increase in our community, we must unite and take necessary steps to prevent further spread. 

  1. Daily and before arriving to campus, complete the P3 app. If you are not given the green check mark to enter campus, then return home, and contact me by email.
  2. Please check your FIU email account and your Canvas course at least once a day.  Email and Canvas are the best ways for the university, and your professors, to contact you.
  3. If you do not feel well, have tested positive for COVID-19, or have been in contact with a person with COVID-19 while not yet being fully vaccinated, please do not come to class, immediately complete the P3 app to notify the COVID Response Team or call them at 305-348-1919, and contact me by email as soon as you can. In order to receive an excused absence for P3 failure/COVID-19, you must contact the COVID Response Team at 305-348-1919.  If you are directed to isolate or quarantine because of COVID-19, your absences will be considered excused. The make-up policies are outlined in this syllabus.
  4. If the student is excused by COVID Response Team, the student can discuss with the professor how to make up with a missing class.  
  5. Per recent CDC guidelines, a vaccinated, asymptomatic individual exposed to a COVID-19 positive person does not need to isolate or quarantine. Nevertheless, it is strongly encouraged to continue to wear a mask. Furthermore, it is recommended to get tested 3-5 days after a known exposure. However, if at any time you become symptomatic, you need to test immediately. If the test returns positive, you will need to follow the COVID-19 positive protocol at that time.
    1. “Asymptomatic” means (of a condition or a person) producing or showing no symptoms.
    2. “Symptomatic” means exhibiting or involving symptoms.
    3. People with COVID-19 have had a wide range of symptoms reported – ranging from mild symptoms to severe illness. Symptoms may appear 2-14 days after exposure to the virus. Anyone can have mild to severe symptoms. People with these symptoms may have COVID-19:
      • Fever or chills
      • Cough
      • Shortness of breath or difficulty breathing
      • Fatigue
      • Muscle or body aches
      • Headache
      • New loss of taste or smell
      • Sore throat
      • Congestion or runny nose
      • Nausea or vomiting
      • Diarrhea
  6. Please take every precaution to keep yourself and others healthy. Per CDC guidelines, you are encouraged to get vaccinated and strongly advised to wear a mask indoors and in public including all FIU facilities.  
  7. Missing excessive days may lead to failing a class or a grade of incomplete.
  8. For me to assist you in achieving your goals, it is important for you to contact me as soon as you experience any events that might disrupt your course participation. For up-to-date information about COVID-19, please see the FAQs.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy, we mean being able to manage and organize computer files efficiently and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course, but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the What's Required webpage to find out more information on this subject.

Privacy Policy Statements for Partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive, and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors 

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas, and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Conduct and Honor Code. Academic Misconduct includes:


  • The unauthorized use of any materials, information, study aids or assistance from another person on any academic assignment or exercise, unless explicitly authorized by the course Instructor; 
  • Assisting another student in the unauthorized use of any materials, information, study aids, unless explicitly authorized by the Instructor; and 
  • Having a substitute complete any academic assignment or completing an academic assignment for someone else, either paid or unpaid; and


  • The deliberate use and appropriation of another are work without any indication of the source and the representation of such work as the Student's own.
  • Assisting another student in the deliberate use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. 

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Inclusivity Statement

This course will serve to embrace the diversity and inclusivity found within Florida International University. We appreciate and respect diversity, equality, equity, cooperativeness, community, and sustainability within our online courses. We are committed to the ongoing education of our students and their participation within the course regardless of gender, ethnicity, age, sexual orientation, geographical location, religion, and disability. We strive in encouraging collaboration by preparing our students to value the differences in others. At the core of our intentions is the encouragement of acceptance and appreciation of differences within our student population and community.

Textbook and Course Materials

'STRATEGIC MANAGEMENT for HE HOSPITALITY & Travel, Today and Tomorrow'  Edition 1, 2019 ISBN-10: 152490757X     ISBN-13: 978-1524907570   
title : 

'STRATEGIC MANAGEMENT for HE HOSPITALITY & Travel, Today and Tomorrow' 
Edition 1, 2019 

ISBN-10: 152490757X     

ISBN-13: 978-1524907570 


authors : 

Frederic Demicco, et al. 

publisher : 

Kendall hunt

publish date : 


isbn 10 : 
isbn 13 : 
notes : 
Textbook Notes
additional notes : 
Textbook Additional Notes


Textbook Description

A Book Component

Strategic Management in Hospitality Industry
title : 

Strategic Management in Hospitality Industry

authors : 

Olsen, West & Tse

publisher : 
publish date : 


isbn 10 : 


isbn 13 : 


notes : 
Textbook Notes
additional notes : 
Textbook Additional Notes
Textbook Description

Expectations of This Course

Students are expected to:

  • review the getting started page located in the course modules;
  • introduce yourself to the class during the first week.
  • interact in the class and online with instructor and peers;
  • review and follow the course calendar and weekly outlines;
  • log in to the course 2 times per week;
  • respond to discussions among the group members. No late work will be accepted; 
  • respond to emails within 1 days; 
  • submit assignments by the corresponding deadline

The instructor will:

  • log in to the course 7 week;
  • respond to discussion postings within 1 day of the deadline
  • respond to emails within 24 hours
  • grade assignments within 7 days of the assignment deadline.

Course Detail

Course Communication

Communication in this course will take place via the Canvas Inbox. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox. I will respond to all correspondences within 24 hours.

Discussion Forums

Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.

Discussion Forum Expectations:

  • Provide clear guidance on the expectations and requirements
  • Available dates (unlimited or for an specific time)
  • Criteria for evaluating the originality and quality of students' comments and grade credit expected
    (Rubric is highly encouraged)
  • The expected turn-around time for feedback or grades.


Case Study:

The case study method is an effective way through which the development of strategy concepts and their application to real world situations can be achieved. This course will entail a case study on a hospitality enterprise [1]that students will use to apply the concepts learned from the text and class. 

 For those students who are not hospitality majors, they are free to choose another industry sector.

Students will be required to submit ALL assignments. all presentations must in PPT format. Prezi presentations will be also accepted.  Electronic files should be labeled appropriately to signify the individual or group as well as the specific assignment (example: XYZ_task.doc).   Failure to submit documents with identifying names will result in rejection of the assignment with penalties for resubmission according to the late or missed assignment policy listed below.

Additionally, assignments should be submitted in a professional format, free of misspellings and structured in a way that makes your assignment clear (executive summary, headings, subheadings, etc.). 

Late or Missed Assignments 

  1. Penalty for late assignments:  For each day an assignment is late you will receive a one letter grade reduction in the total possible score available for that assignment.
  2. If you are absent during a presentation day you will be given a zero.

Class Absence

Class attendance is mandatory.  If you arrive late and I have already taken attendance you will be considered absent. If you leave early without previous permission, you will be marked absent.

Syllabus Changes

The content of the present syllabus can be changed at any time at the sole discretion of the instructor.



[Insert notes about grading here]

Course Requirements
Number of Items
Points for Each
Total Points Available
Remote environment analysis115015015%
Task environment analysis115015015%
New competitive methods115015015%
Core competence analysis
Summary of Chapters110010010%
Combined project120020020%

Grading Schema

Name From To
< 95%
< 90%
< 87%
< 83%
< 80%
< 77%
< 70%
< 60%

Course Calendar

1/11Introduce the course syllabus and understand  co-alignment model:
1/18Analyze remote business environment
1/25Analyze remote business environment
2/1Group present remote environment, the analysis is due on 2/4.

2/8Task Environment Analysis (lecture)
2/15Task Environment Analysis continuous
2/22Group Presentation of Task Environment, the analysis is due on 2/24.
2/28-3/5Spring Break
3/8Competitive Methods (lecture)

3/15Competitive Methods continuous
3/22Group presentation on Competitive Methods, the analysis is due 3/25.
3/29Summary of Chapters
4/5Core Competence Analysis (lecture)
4/12Core Competence Analysis (lecture)
4/19Group Presentation on Core Competence, the analysis is due on 4/22.
4/26Group Presentation of Combined final project, submiss the final combined project is due on 4/29.