General Information

Professor Information

Instructor Profile Picture


Andrew Moreo, Ph.D. (pronouns: he, him, his)


HM 353



(305) 919 - 4537

Student                  Drop-In Hours

Mondays: 12pm - 2pm Thursdays: 2pm - 3pm; and by appointment 

Class Day/Time:  Mondays, 5:00pm to 7:40pm, HM 249

Course Time Zone | Eastern Standard Time (EST). Course due dates and times are according to this time zone.

Course Description and Purpose

A study of the procedures to research and develop a restaurant from concept to opening. Emphasis will be on market research, site development, financial feasibility, and the formulation of an operating plan for an individual restaurant. 

Course Objectives

By the end of the course, students will be able to:

  1. Analyze and apply standard market research techniques to conduct a SWOT analysis for a foodservice startup.
  2. Use library resources to find, evaluate and define a target market and site location for a foodservice startup
  3. Research and analysis of information to develop a business plan/feasibility study.
  4. Value the group learning environment in the course.
  5. Correlate the critical accounting procedures with successful control a restaurant operation. 
  6. Explain the operational aspects of running for a new foodservice operation.
  7. Demonstrate an understanding of issues involved in developing a foodservice operation in a specific industry segment and market category.

The World We Live in

The Pandemic
Over the past several months, the U.S. has experienced the emergence of the global COVID-19 pandemic. The pandemic has caused, and continues to cause, fear, stress, and pain for many members of our community, and will continue to impact each of us in various ways throughout this term. Under these circumstances, it is completely normal to feel overwhelmed or anxious, and to have difficulty concentrating. I have designed this course with these challenges in mind, and am committed to continuing to work with all of you to create a positive and supportive learning environment throughout the term. If your health, well-being, or school work are being impacted by recent events, I encourage you to make use of the resources FIU provides, which I have included later in this syllabus.

As cases and hospitalizations due to the Delta variant continue to increase in our community, we must unite and take necessary steps to prevent further spread. 

  1. Daily and before arriving to campus, complete the P3 app. If you are not given the green check mark to enter campus, then return home, and contact me by email.
  2. Please check your FIU email account and your Canvas course at least once a day.  Email and Canvas are the best ways for the university, and your professors, to contact you.
  3. If you do not feel well, have tested positive for COVID-19, or have been in contact with a person with COVID-19 while not yet being fully vaccinated, please do not come to class, immediately complete the P3 app to notify the COVID Response Team or call them at 305-348-1919, and contact me by email as soon as you can. In order to receive an excused absence for P3 failure/COVID-19, you must contact the COVID Response Team at 305-348-1919.  If you are directed to isolate or quarantine because of COVID-19, your absences will be considered excused. The make-up policies are outlined in this syllabus. 
  4. For 'excused absences' (meaning having used the P3 app and contacted the COVID Response Team) 
    1. Attendance for will be exempted. There will be no penalty.
    2. In-class work will be exempted. There will be no penalty.
    3. All other assignments will be discussed on a case by case basis, depending on your health and ability to complete work while in quarantine. I will do my best to ensure you are not penalized for contracting COVID or being quarantined.
  5. Per recent CDC guidelines, a vaccinated, asymptomatic individual exposed to a COVID-19 positive person does not need to isolate or quarantine. Nevertheless, it is strongly encouraged to continue to wear a mask. Furthermore, it is recommended to get tested 3-5 days after a known exposure. However, if at any time you become symptomatic, you need to test immediately. If the test returns positive, you will need to follow the COVID-19 positive protocol at that time.
    1. “Asymptomatic” means (of a condition or a person) producing or showing no symptoms.
    2. “Symptomatic” means exhibiting or involving symptoms.
    3. People with COVID-19 have had a wide range of symptoms reported – ranging from mild symptoms to severe illness. Symptoms may appear 2-14 days after exposure to the virus. Anyone can have mild to severe symptoms. People with these symptoms may have COVID-19:
      • Fever or chills
      • Cough
      • Shortness of breath or difficulty breathing
      • Fatigue
      • Muscle or body aches
      • Headache
      • New loss of taste or smell
      • Sore throat
      • Congestion or runny nose
      • Nausea or vomiting
      • Diarrhea
  6. Please take every precaution to keep yourself and others healthy. Per CDC guidelines, you are encouraged to get vaccinated and strongly advised to wear a mask indoors and in public including all FIU facilities.  
  7. Missing excessive days may lead to failing a class or a grade of incomplete.
  8. For me to assist you in achieving your goals, it is important for you to contact me as soon as you experience any events that might disrupt your course participation. For up-to-date information about COVID-19, please see the FAQs.
  9. Please be advised that class content may be subject to streaming or course capture for future access by students in this course. Your attendance/participation in this course constitutes consent to such recording. 

Caregiver Responsibilities 
I have great respect for students who are balancing their pursuit of education with the responsibilities of caring for children or other family members. If you run into challenges that require you to miss a class, or if your caregiving responsibilities are interfering with your ability to engage in remote learning, please contact me. There may be some instances of flexibility we can offer to support your learning.  

School-Life Conflict
Many students face obstacles to their education as a result of work or family obligations or unforeseen personal difficulties. If you are experiencing challenges throughout the term that are impacting your ability to succeed in this course, or in your undergraduate career more broadly, please reach out to me immediately so that we can work together to form a plan for your academic success. If you are unable to attend my student drop-in hours, please email to set up a time that works for you or arrange a meeting by Zoom.

Important Information

Textbook and Course Materials

As of Fall 2021, FIU has implemented the Panther Book Pack. This is an affordable course materials subscription rental program providing you with the print and digital course materials required by the instructor at a flat rate of $20 per credit hour. When you registered for this course you were notified via email of the materials included in the Panther Book Pack for all your classes. I recommend that you review the pricing for all materials per semester for the greatest savings. You have the option to opt out of this subscription for the semester until the cancellation of enrollment date for the term. Once you opt out, the flat rate subscription amount will be credited to your student account. For more details, visit

In recognition of the high cost of a college education, every effort has been made to provide no cost learning materials for this course. To that end, there is no text-book for the course. In its place, course materials will be provided in Canvas for your review. Therefore you may want to opt out of the Panther Book Pack.

Expectations of This Course

This is a fully face to face course, which means all our class time will be spent together.  Because it is entirely face to face, regular attendance for all meetings is mandatory and expected. In addition, you will be expected to be prepared for class and come ready to participate and work in your teams.

Students Are Expected To:

  • Attend all face to face sessions (ON TIME) - attendance is mandatory and counts towards your final grade (you will be allowed 1 free absence) - if you are more than 5 minutes late to class you will lose half the points for that day;
  • Review the getting started page located in the course modules;
  • Respond to discussions by the due date specified; 
  • Respond to emails within 1 business day; 
  • Submit assignments by the corresponding deadline.

The Instructor Will:

  • Host a face to face session each week;
  • Log in to the course 3 times a  week;
  • Respond to emails within 1 business day; 
  • Grade assignments within 7 days of the assignment deadline.

My Commitment to Your Success:

Your success in this course is very important to me.  Some aspects of this course may be more challenging than others. You may also find yourself needing extra guidance, advice, or direction in order to be able to fully grasp the course material and complete the assignments. This is all very normal and expected! Please know that I am here and committed to assisting you in any way that I can, while maintaining the academic rigor of the course. Please feel free to make use of my 'student drop-in hours' listed at the top of the syllabus.  However, if those hours do not work for you, please send me an email and I will be sure to get back to you within 1 business day either with resources for you or so that we can set aside some time to discuss the issues. If you are willing and able to put in the work, I am willing to provide the support you need to be successful.

Diversity and Inclusion

I am committed to creating a learning environment where diverse perspectives are recognized and valued as a source of strength. I request that all students work with me to create a class culture based on open communication, mutual respect, and inclusion. As a class we will approach all discussions with respect and civility. Disagreements and debates in academic discourse are expected and welcome, but personal attacks are never OK, and will not be tolerated. I strive to ensure an open and welcoming classroom for all students. If I ever miss the mark, please don’t hesitate to come and talk to me. We are all learning together.


Please review the FIU's Policies and Netiquette webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses.

As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Code of Conduct.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable for students with visible or invisible needs. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at (305) 348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Panthers Care & Counseling and Psychological Services (CAPS)

All of us need a support system, and many students benefit from the use of counseling services. Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

In my experience, academic misconduct most often occurs because students are unaware of how to properly cite sources, or because students become overwhelmed and desperate. If you are concerned about how you are doing in this course or are having difficulties, please come speak with me so we can discuss and figure out how to help you manage the work in this course. This will hopefully prevent you from making a decision you would not normally make. I fully believe you are very capable of meeting all the expectations for this course!

Technical Requirements and Skills

One of the greatest barriers to education in the 21st Century is computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the "What's Required" webpage to find out more information on this subject.

Privacy Policy Statements for partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Course Detail

Course Communication

Communication in this course will take place via the Canvas Inbox. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox.

You are welcome to email me either through Canvas or directly to my FIU email. You are also expected to write in a professional manner, meaning there should be a salutation, body, and signature. I will do my best to respond to emails on a weekday within 24 hours. I will return emails sent over the weekend on the next business day. If for some reason I have not responded to you within 2 business days, please send me a follow-up, I will appreciate the gentle reminder.


My hope is that all students will develop the knowledge you need to do well in this course and that all students--even those who perform well early in the semester—will improve and develop greater knowledge and skills throughout the semester. In order to help you achieve these academic goals, I will provide multiple opportunities for you to receive feedback on your performance throughout the course which gives you opportunities to see how you are doing. This allows you to identify places you may need to apply more effort or new strategies and seek help in areas of struggle, thus improving throughout the semester. 

This course is set up on 1000 points. In order to be eligible for full points, all work should be turned in bthe due date and time. If work is late, it will be accepted, but 50% will be deducted before the assignment is graded. Work will not be accepted if it is more than 7 days late.   There are built-in Extra Credit Assignments. You may earn up to 100 points from Extra Credit Assignments to help you get the grade you would like in the course. Please see the table below for assignments and their corresponding points.  

The lowest grade in the Discussion Boards, Attendance, and Participation categories will each be dropped. 

Mandatory AssignmentsPointsExtra Credit AssignmentPoints
Attendance (14x5pts)70SOBEWFF Volunteer and Report25
Participation (14x10pts)140Secret Diner Experience and Report25
Articles (2x10pts)20Restaurant Owner/GM Interview and Report25
Discussion Boards (8x20pts)160“Restaurant” Movie and Report15
Business Plan Part I75SPOT – Course Evaluation10
Business Plan Part II75

Presentation I60

Final Business Plan300

Final Presentation

Total Points
Total Points

LetterRange (%)LetterRange (%)
LetterRange (%)
A90 or aboveC+
77 - 79
59 or less
70 - 76

60- 69

Assignment Details

In the "Assignments" section below you will find links to all the assignments for this course. If you click on the link it will take you to each assignment's page within Canvas. Within each assignment's page, you will find a 1 page document describing the assignment in detail, including why the assignment is important, what you will be doing, how you will be successful, as well as how points will be assigned.  


0% of Total
Due Jan 10 2022 at 11:59 pm | 5 pts
Due Jan 17 2022 at 11:59 pm | 5 pts
Due Jan 31 2022 at 11:59 pm | 5 pts
Due Feb 07 2022 at 11:59 pm | 5 pts
Due Feb 14 2022 at 11:59 pm | 5 pts
Due Feb 21 2022 at 11:59 pm | 5 pts
Due Feb 28 2022 at 11:59 pm | 5 pts
Due Mar 07 2022 at 11:59 pm | 5 pts
Due Mar 21 2022 at 11:59 pm | 5 pts
Due Mar 28 2022 at 11:59 pm | 5 pts
Due Apr 04 2022 at 11:59 pm | 5 pts
Due Apr 11 2022 at 11:59 pm | 5 pts
Due Apr 18 2022 at 11:59 pm | 5 pts
Due Apr 25 2022 at 11:59 pm | 5 pts
0% of Total
Due Jan 10 2022 at 11:59 pm | 10 pts
Due Jan 17 2022 at 11:59 pm | 10 pts
Due Jan 31 2022 at 11:59 pm | 10 pts
Due Feb 07 2022 at 11:59 pm | 10 pts
Due Feb 14 2022 at 11:59 pm | 10 pts
Due Feb 21 2022 at 11:59 pm | 10 pts
Due Feb 28 2022 at 11:59 pm | 10 pts
Due Mar 07 2022 at 11:59 pm | 10 pts
Due Mar 21 2022 at 11:59 pm | 10 pts
Due Mar 28 2022 at 11:59 pm | 10 pts
Due Apr 04 2022 at 11:59 pm | 10 pts
Due Apr 11 2022 at 11:59 pm | 10 pts
Due Apr 18 2022 at 11:59 pm | 10 pts
Due Apr 25 2022 at 11:59 pm | 10 pts
0% of Total
Due Jan 30 2022 at 11:59 pm | 20 pts
Due Feb 13 2022 at 11:59 pm | 20 pts
Due Feb 20 2022 at 11:59 pm | 20 pts
Due Feb 27 2022 at 11:59 pm | 20 pts
Due Mar 27 2022 at 11:59 pm | 20 pts
Due Apr 03 2022 at 11:59 pm | 20 pts
Due Apr 10 2022 at 11:59 pm | 20 pts
Due Apr 17 2022 at 11:59 pm | 20 pts
0% of Total
Due Jan 21 2022 at 11:59 pm | 10 pts
Due Feb 11 2022 at 11:59 pm | 10 pts
Due Feb 18 2022 at 11:59 pm | 10 pts
Due Feb 25 2022 at 11:59 pm | 10 pts
Due Mar 25 2022 at 11:59 pm | 10 pts
Due Apr 01 2022 at 11:59 pm | 10 pts
Due Apr 08 2022 at 11:59 pm | 10 pts
Due Apr 15 2022 at 11:59 pm | 10 pts
0% of Total
Due Feb 06 2022 at 11:59 pm | 75 pts
Due Mar 06 2022 at 11:59 pm | 75 pts
Due Apr 24 2022 at 11:59 pm | 300 pts
Due Mar 06 2022 at 11:59 pm | 60 pts
Due Apr 24 2022 at 11:59 pm | 100 pts
No assignments in this group

Course Calendar


Mar 21 |5 pts
Mar 21 |10 pts
Mar 25 |10 pts
Mar 27 |20 pts
Mar 28 |5 pts
Mar 28 |10 pts
Apr 01 |10 pts
Apr 03 |20 pts
Apr 04 |5 pts
Apr 04 |10 pts
Apr 08 |10 pts
Apr 10 |20 pts
Apr 11 |5 pts
Apr 11 |10 pts
Apr 15 |10 pts
Apr 17 |20 pts
Apr 18 |5 pts
Apr 18 |10 pts
Apr 24 |300 pts
Apr 24 |100 pts
Apr 25 |5 pts
Apr 25 |10 pts