General Information

Professor Information

Instructor Profile Picture


Patricia D. Sadar SPHR, CHRE, MBA


(954) 868-5127


Course Description and Purpose

This course provides an overview of the Cruise Line Industry. During the course, students will have the opportunity to work on a number of relevant issues facing a broad selection of operations within the Cruise Line sector.  Students will also be introduced to cruise line terms and phrases.  Additionally, students will gain knowledge on cruise line careers, operations, and ports of call.

Course Objectives

Students will be able to:

  1. To introduce the history of the passenger cruise industry.
  2. To familiarize the student with nautical terms used in the cruise industry.
  3. To identify the development of laws and the enforcement of safety, environment and other important regulations pertaining to and effecting the cruise industry. 
  4. To research and examine various cruise categories, ship classifications and profiles. 
  5. To examine the marketing and operation strategies of various cruise companies.
  6. To explore why and how cruise itineraries are established.

Learning Outcomes

Students will be able to:

  1. acquire a fundamental understanding of cruise line management and operations.
  2. develop strong knowledge about the cruise line industry and some of the major cruise lines.
  3. develop critical thinking skills.
  4. develop increased oral communication skills.

Important Information


Please review the FIU's Policies and Netiquette webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses.

 As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Code of Conduct.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the "What's Required" webpage to find out more information on this subject.

Privacy Policy Statements for partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accomodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call 305-348-2277 to set up a time to talk or visit the online self-help portal.

Course Prerequisites

There are no prerequisites for this course.

Textbook and Course Materials

The CLIA Guide to the Cruise Industry
title : 
The CLIA Guide to the Cruise Industry
authors : 
Marc Mancini
publisher : 

Cengage Learning

publish date : 
isbn 10 : 


isbn 13 : 


additional notes : 

Also available through Cengage ebook rental for 6 months.

Expectations of This Course

This is an online course, which means most (if not all) of the course work will be conducted online. Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

It is imperative that students check the course site regularly to check for new assignments and or exams which will be announced via email, Announcements, and/or posted on the course calendar.

Course Detail

Course Communication

Communication in this course will take place via the Canvas email system.  The email feature is external communication that allows users to send emails to users enrolled in the course including the instructor and other students. Emails are sent to the student's FIU email on record. This is the best method to communicate with your instructor privately. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox.


Case Study/Cutting Edge Article:  

Each student will select a topic and will be responsible for finding a c cruise article regarding the topic in a current Hospitality, Cruise or Maritime journal, newspaper, Cruise magazine, etc. (not more than 1 year old), and write a 1-2-page summary of what they learned from the article, and observations they made from the article.  

(Article and topic should be recent news regarding topics surrounding the Cruise Line Industry) 

Sample Case Study Topics:

  • Carnival’s High-tech Ocean Medallion & Disney’s Magic bands
  • Celebrity Chefs affiliated with cruise lines
  • Cruise Lines with Character affiliations (Carnival, Disney, Norwegian, Royal, etc.
  • Expedition Cruising
  • Different ship designs 
  • Different ship drink packages (compare 3-4 cruise lines)
  • Different ship funnels/smokestacks, colors, logos, markings, etc. 
  • Different ship wi-fi technology capabilities & packages (compare 3-4 cruise lines)
  • Innovative Entertainment onboard cruise lines
  • Innovative Leaders shaping the Cruise Line Industry
  • Associations to join to be informed about the Cruise Line Industry
  • Magazines, websites, blogs and articles to read to stay up on the Cruise Line
  • CLIA
  • MHA (Marine Hotel Association)
  • Seatrade
  • New food concepts onboard cruises
  • New Laws pertaining to the Cruise Line Industry
  • Norovirus
  • New ship apps
  • New Ship Designs
  • New technology to reduce the environmental footprint
  • New ways of Staffing/Hiring
  • Private islands owned and operated by cruise lines
  • Ship building trends
  • Innovative Safety Training
  • Innovative Environmental Methods
  • New Activities, Experiences, and Services onboard cruise ships
  • New Technology onboard
  • News Methods of Training
  • New Methods of Compensation
  • Unique Travel Itineraries
  • Unique Shore Excursions
  • New and Innovative Fuel Savings Strategies
  • New Ship Building Methods
  • Innovative Communication Strategies with Guests or Staff
  • news Ways of taking care of Guests with Disabilities    
  • Innovative Guest Services onboard
  • Innovative Guest Products onboard
  • Innovative Advertising Channels
  • Creative Ad Campaigns
  • Rogue Waves
  • Innovative Staff Reward/Recognition Methods
  • New Challenges Facing the Cruise Line Industry
  • Innovative Leaders shaping the Cruise Line Industry
  • New Emission control equipment called Scrubbers (Discuss cruise lines using this technology and the benefits)
  • Shore-to-sip power Dock-side power reducing emissions

For extra credit you can also submit a summary of any of the following Maritime Laws, some are listed below:  

  • Merchant Marine Act of 1920, Section 27 - Jones Act
  • Cruise Passenger Protection Act
  • Environment Protection Agency (new emission standards)
  • SOLAS – Muster Drills & other Safety requirements under SOLAS
  • IMO – International Maritime Organization (Guidelines)
  • Vessel Sanitation Program (VSP) at the Centers for Disease Control and Prevention

Chapter Discussion Question & Blog Activity Questions

The reason we are using is that I wanted to come up with a way to keep students up to date on what is going on in the industry while interacting with their fellow classmates. Weekly participation and interaction is required as well as the blog. 

Steps to Access

  1. Go to and select the green Join Free button. When you sign up for, you should elect the free account (not the paid one) and create an account.
  2. Next, select the orange writing link that says I don’t have a Facebook or Twitter account.
  3. Enter your name and email. Create a password and if you wish you can upload your picture.
  4. You will be sent an email from to confirm the account.  It will say "To confirm your account, please click the link below:"; click the confirm now green button, which will take you to another screen where you select the continue with free account for personal use.
  5. Then select a title for your account: Cruise Industry and then select the green button create a topic.
  6. Log in
  7. Search for us, Cruise Industry Trends (the class page)
  8. Once you find us just follow us
  9. Post an interesting article you find, copy paste the link of the article in the box in the left of the page and click on suggest after. It will go to the professor so she can approve the article and post it
  10. Comment in any of your classmates articles or even discuss an article with them

Note: Now to be able to earn the points for that week, you will be asked to log in once or twice a week and interact with the class. It is just like using Facebook, you like and comment, but here comments are known as reactions. If you see one of your classmates have posted the same article you are about to post then you won’t be able to post it since we cannot repeat any article.

If you have any other questions don’t hesitate to ask me, I am here to help!

Discussion and Activity Questions

After reading the assigned chapter, at the end of the chapter each student is required to complete all of the Discussion and Activity Questions from the book. These questions should be answered in the weekly "Journal Assignments". All questions should be typed out and have the accompanied response. Additionally, there will be a weekly discussion prompt in a weekly Blog. This is an area where discussion is encouraged and required. Please refer to the Discussion Activities Rubric for information on grading for this activity.

Students should type directly into Canvas or copy and paste into the journal assignment or blog areas. Please do not attach your written journal and blog submissions (you may attach supporting evidence, however). You are also encouraged to embed video, add pictures, or insert hyperlinks if relevant to your answer.

Keep in mind that forum discussions and blogs are public, and care should be taken when determining what to post. If you need to send a private message to an instructor or student, please use Inbox. Due to the nature of the class structure, online course discussion is very important. Lack of participation will result in an adverse affect on the final grade.

Rubric for Weekly Blog and Discussion Activities:

(10 Points)
(9 Points)
(8 Points)
Below Expectations
(7 Points)
Critical ThinkingRich in content full of thought, insight, and analysis.
Substantial information though, insight, and analysis has taken place.
Generally competent information is thin and commonplace.

Rudimentary and superficial no analysis or insight is display.

Connections/UniquenessClear and new connections to real-life situations and/ or text new ideas.
New ideas or connections to text and real-life situations lack depth and/or detail.
Text and/ or real-life situations value generalities rehash or summarize other postings.    

No connections are made to text and/ or real-life situations off topic. "I agree with.." statements

QuestioningQuestions to others are thoughtful, logical, and contribute to the group's discussion accepts other points of view.    
Questions and comments are logical, but lack momentum to move group forward. Acknowledges other points of view
Remarks are difficult to understand. Acknowledges other points of view, but does not use them to expand meaning    

No remarks are made in regards to questioning. Does not accept other points of view.

RespectComments reflect active reading and respect of others    
Comments reflect general reading and respect of others
Comments reflect little reading and/or respect of others
Comments reflect no active reading and/or no respect of others
TimelinessAll required postings are submitting early in discussion and throughout the discussion.
Some required postings are nor submitted in time for others to read and respond
Most required postings are submitted at the last minute without allowing for response time
Some, or all, required postings missing.
StylisticsFew grammatical or stylistic errors
Several grammatical or stylistic errors
Obvious grammatical or stylistic errors. Errors interfere with content
Obvious grammatical or stylistic errors make understanding possible


There will be two major exams during this class. A Midterm and Final. Each exam will consist of 25-50 multiple choice / true and false and questions. You will have 60 minutes to complete the exams.

In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements.

All assessments will auto-submit when (1) the timer runs out OR (2) the closing date/time is reached, whichever happens first. For example, if a quiz has a closing time of 5:00 pm but the student begins the exam at 4:55 pm, the student will only have 5 minutes to complete the quiz.

Assessments in this course are not compatible with mobile devices and should not be taken through a mobile phone or a tablet. If you need further assistance please contact FIU Online Support Services.


Course Requirements
Exams (Midterm & Final)
Cruise Case Study20%
On-Time Discussion & Activity Questions20%
                                                           Bulletin Board Discussion & Participation                                    20%
Weekly Discussion (Blog) & ParticipationExtra Credit
LetterRange (%)
A90 or above
B80 -89 
C70 - 79
D60 - 69
F0 - 59

Course Calendar

Weekly Schedule

First Week
January 10-16

Familiarize yourself with the new online Canvas environment, and complete student information form.  in Module 1 (located in the Course Content section).

Introduce yourself to the class by posting a self introduction in the appropriate discussion forum under the Start Here folder.

                   January 17-23
Review the Cruise Lines International Association Industry Report
Chapter 1
January 24-30

Read Chapter 1 and complete all Discussion & Activity Questions at the end of the chapter.  Complete Discussion & Activity Questions for Chapter 1.

Chapter 2
January 31-February 6

Read Chapter 2 and complete all Discussion & Activity Questions at the end  of the chapter.  Complete Discussion & Activity Questions for Chapter 2.

Chapter 3
February 7-13

Read Chapter 3 and complete all Discussion & Activity Questions at the end  of the chapter.  Complete Discussion & Activity Questions for Chapter 3.

Chapter 4
February 14-20

Read Chapter 4 and complete all Discussion & Activity Questions at the end of the chapter.  Complete Discussion & Activity Questions for Chapter 4.

Chapter 5
February 21-27

Read Chapter 5 and complete all Discussion & Activity Questions at the end of the chapter.  Complete Discussion & Activity Questions for Chapter 5.

Homework:  Study for Mid-term, and review Chapters 1-5) 

March 7-13

Mid-Term (Chapters 1-5)

Chapter 6
March 14-20

Read Chapter 6 and complete all Discussion & Activity Questions at the end of the chapter.  Complete Discussion & Activity Questions for Chapter 6.

Chapter 7
March 21-27

Read Chapter 7 and complete all Discussion & Activity Questions at the end of the chapter.  Complete Discussion & Activity Questions for Chapter 7.

Chapter 8
March 28 - April 3
Read Chapter 8 and complete all Discussion & Activity Questions at the end of the chapter.  Complete Discussion & Activity Questions for Chapter 8.
Chapter 9
April 4 - 10

Read Chapter 9 and complete all Discussion & Activity Questions at the end of the chapter.  Complete Discussion & Activity Questions for Chapter 9.

Chapter 10
April 11-17

Read Chapter 10 and complete all Discussion & Activity Questions at the end of the chapter.  Complete Discussion & Activity Questions for Chapter 10.

Case Study
April 18-24

Read Chapter 10 and complete all Discussion & Activity Questions at the end of the chapter.  Complete Discussion & Activity Questions for Chapter 10.

April 25-30
Final Exam