General Information The template

Professor Information

Instructor Profile Picture

Instructor

Nathan Dodge. MBA

Office

HM342

E-mail

ndodge@fiu.edu

phone

(305) 919-4127

Office Hours

By Appointment

Class Meetings

Wednesday 3:30-4:45PM

The Syllabus

Review your course syllabus for essential information regarding university policies, course expectations and important information about assignment guidelines. Your course assignments are chronologically listed below by due date. 

If you encounter any technical difficulties, please contact LMS Help Support Services (Links to an external site.).

Course Description and Purpose

This is a course designed as a senior level course which covers the basics of Hospitality Analytics and the key skills of revenue management. The course presents the books and instructor's insight on how revenue management is performed in hotels, food service, logistics companies, airlines, and cruise line operations. This course is intended to serve students who have learned the skills from marketing and hotel operation. These include having an understanding of the 4 Ps (Price, Product, Place, and Promotion) as well as hotel industry jargon. Topics in this class will cover value, supply and demand, revenue, inventory, forecasting and backcasting.

Course Objectives

Students will be able to:

  • Analyze the metrics used to measure performance in the hospitality industry and apply them to analytical models;
  • Demonstrate an understanding of the history and essential components of hospitality revenue management;
  • Interpret and explain the key elements required to integrate revenue management in the hospitality operating environment;
  • Asses and utilize basic economics in revenue management
  • Determine how external and internal influencers, market trends, product positioning, demand indicators, and competition influence implementation of a revenue management strategy;
  • Test and evaluate the relative benefits of various methods of segmentation analysis;
  • Research, develop, and defend hotel operating forecasts;
  • Develop and defend a revenue management strategy based on strategic pricing strategies;
  • Utilize key performance indicators and benchmarks introduced at the beginning of the semester to measure the outcomes produced by a revenue management strategy.

Important Information

Policies

Please review the FIU's Policies webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses. For additional information, please visit FIU's Policy and Procedure Library.

As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Conduct and Honor Code.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy, we mean being able to manage and organize computer files efficiently and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course, but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the What's Required webpage to find out more information on this subject.

Privacy Policy Statements for Partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive, and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors 

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas, and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Conduct and Honor Code. Academic Misconduct includes:

 Cheating

  • The unauthorized use of any materials, information, study aids or assistance from another person on any academic assignment or exercise, unless explicitly authorized by the course Instructor; 
  • Assisting another student in the unauthorized use of any materials, information, study aids, unless explicitly authorized by the Instructor; and 
  • Having a substitute complete any academic assignment or completing an academic assignment for someone else, either paid or unpaid; and

Plagiarism

  • The deliberate use and appropriation of another are work without any indication of the source and the representation of such work as the Student's own.
  • Assisting another student in the deliberate use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. 

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Inclusivity Statement

This course will serve to embrace the diversity and inclusivity found within Florida International University. We appreciate and respect diversity, equality, equity, cooperativeness, community, and sustainability within our online courses. We are committed to the ongoing education of our students and their participation within the course regardless of gender, ethnicity, age, sexual orientation, geographical location, religion, and disability. We strive in encouraging collaboration by preparing our students to value the differences in others. At the core of our intentions is the encouragement of acceptance and appreciation of differences within our student population and community.

Copyright Statement

The following conduct is prohibited by the Student Conduct and Honor Code. Lack of familiarity with University policy is not a defense to a violation of this Code. Unless specifically noted, the intent is not a required element to establish a policy violation. The following conduct violation or any attempt to violate the Code will be used in charging all Students or Student Organizations;

Section 5 | Conduct Violations - g. Computer Misuse

  • vii. Unauthorized distribution or downloading of copyrighted materials, including but not limited to, unauthorized peer-to-peer file sharing. This is a violation whether the user is using their own personal computer or the University’s information technology system for unauthorized distributions.

Copyright Statement: The materials and content in this online course are provided solely for student use during the course. Course materials may not be shared outside of the course or with any third party without the explicit permission of the instructor or content publisher. Visit FIU Library’s Copyright Lib Guide to learn more about copyright law and restrictions.

Additional Resources:

Proctored Exam Policy

Please note that the information contained in this section applies only if your course requires a proctored exam.

Through a careful examination of this syllabus, it is the student’s responsibility to determine whether this online course requires proctored exams. Please visit our Student Proctored Exam Instructions. webpage for important information concerning proctored exams, proctoring centers, and important forms.

Textbook and Course Materials

Revenue Management for the Hospitality Industry
title : 
Revenue Management for the Hospitality Industry
authors : 
David K. Hayes, Allisha Miller
publisher : 
John Wiley and Sons, Nov-2010
publish date : 
Nov-2010
isbn 10 : 
9780470393086
isbn 13 : 
0470393084
notes : 
Notes
additional notes : 
Additional Notes
This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices.

Expectations of This Course

This is an online course, which means most (if not all) of the course work will be conducted online. Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

Students are expected to:

  • Review the how to get started information located in the course content
  • Introduce yourself to the class during the first week by posting a self introduction in the appropriate discussion forum
  • Take the practice quiz to ensure that your computer is compatible with Canvas
  • Interact online with instructor and peers
  • Review and follow the course calendar
  • Log in to the course 2 times per week
  • Respond to discussion boards, blogs and journal postings within 2 days
  • Respond to emails within 2 days
  • Submit assignments by the corresponding deadline

The instructor will:

  • Log in to the course 5 times per week
  • Respond to discussion boards, blogs and journal postings within 3 days
  • Respond to emails within 2 days
  • Grade assignments within 5 days of the assignment deadline

Course Detail

Course Communication

Communication in this course will take place via Email, Phone, or Text.

The Email feature is an external communication tool that allows users to send emails to users enrolled within the course. Emails are sent to the students’ FIU email on record. The Email tool is located on the Course Menu, on the left side of the course webpage.

When communicating with the professor please include your name, course, and Panther ID.

Visit our Writing Resources webpage for more information on professional writing and technical communication skills.

Assessments

LinkedIn Learning

  • Student will complete LinkedIn Learning Certificates weekly. These certificates will enhance the learning, and help to increase your LinkedIn profile.
  • Weekly LinkedIn Learning Certificates will range from Excel Certificates, to Ethics, to Strategic decisions.
  • Each LinkedIn Learning Certificate will be added to your activities, and Industry Knowledge
  1. Grading: 
    The grading criteria is based on completion and addition to your LinkedIn Profile
  2. Deadlines: 
    Students must complete these assignments by Sunday by 11:59PM the week they are due.
  3. Time Commitment
    • Weekly assignments should take no longer than 1 hour to complete. Some weeks will take 30 minutes, others will take 1 hour 30 minutes.

Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.

Discussion Forums

  • Student responses need to engage discussion. 
  • The length of a good response will vary. 
  • Forums will open for every module and remain available for the remainder of the course. 
  • The professor will grade the previous week's entries by Tuesdays.
  • Grades will not be issued after the week the module opens. 
  1. Grading: 
    The grading criteria is based the following criteria: timelines, uniqueness, critical thinking, context, and the contribution to the learning community. Please refer to the Module Discussion Rubric in the course in My Grades for the rubric
  2. Deadlines: 
    Students must create their first post by Wednesday at 11:59PM and reply to two other students by Saturday at 11:59PM
    Students must post on the forum on two separate days to receive full credit

Weekly assignments should take no longer than 1 hour to complete. 

Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.

Apply What You Know

The goal of these assignments are to relate back to the chapter and to show a proficiency in your understanding of the formulas that are discussed. The Apply What you know assignments are to be completed in Microsoft Excel or equivalent but must be uploaded in Excel format. Each of these assignments use the tables generated from the book as well as changes done by the professor to make them more user friendly. If you do not have a strong proficiency in Excel it is my advice that you use YouTube videos to help with this.

  1. Grading: 
    • The grading of these assignments will be based on the counter on the upper right hand corner and divided by the number of cells that the students had to fill in.
  2. Deadlines: 
    • These assignments are due in the week that they are assigned. They will not be accepted as late. Please double check that you have uploaded the assignment. There have been rare occasions that Canvas does not complete the upload when the user signs out and their assignment does not get entered. I will trust Canvas 100% if there is no grade, the assignment is counted as a 0.
  3. Time Commitment
    • Weekly assignments should take no longer than 2 hours to complete. Take advantage of online tutorials provided by Microsoft or watch YouTube video how-tos.

Final Project

  • The final project consists of interviewing a General Manager or Revenue Manager in the hospitality industry and writing a paper on your findings while tying the information you receive to journal articles and sections from the text book. The Body of your paper should be between 8-9 pages
    1. Final Project Expectations:
      • At the end of this project you should have a higher than rudimentary knowledge of Revenue Management and understand the day to day operations of a revenue manager. You should have a clear idea of technical requirements of being a revenue professional, and formed contacts to help secure employment upon graduation.
    2. Grading: 
      • This project is worth 20% of your final grade. A grading rubric is included in the Final Project section of the Canvas system. 
      • Review the detailed Turnitin instructions on how to submit your assignments and how to review the Grademark comments (feedback) from your professor

Weekly Quizzes & Exams

Quizzes

  • There will be a 10 question quiz weekly that directly relate to the book chapters.
  • Quizzes will have unlimited attempts and will not have a time limit.
  • Answers to incorrect questions will release as soon as the quizzes close.
  1. Grading: 
    • Grades will be released as soon as the attempt is complete and students will have the option of retaking the quiz.
  2. Deadlines: 
    • Quizzes will be available from Sunday at midnight to Saturday at 11:59PM weekly

Exams

  • 2 Exams (Midterm & Final) Exams will be 50 Questions randomly chosen from the previously taken quizzes.
  • Exams will be available for 90 minutes from the time they start and are given one chance
  1. Grading: 
    • Grades will be released as soon as the attempt is complete and students will have the option of retaking the quiz.
  2. Deadlines: 
    • Dates for Midterm and Final are listed in the Modules
  3. In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements (Links to an external site.).

    Assessments in this course may be compatible with some mobile devices. Please test your device before using mobile devices. If it is not compatible assessments should not be taken through a mobile phone or a tablet. If you need further assistance please contact FIU Online Support Services (Links to an external site.).

Attendance

Attendance is mandatory, however will be excused for legitimate reasons. 

Reasons Include:

  • Covid
  • Death
  • Medical Excuse with letter from medical professional

Not included excuses:

  • Sleepiness
  • Car Trouble
  • Job Interview
  • Break-ups
  • Child Care issues
  • Professor is boring

The Professor and Student will come to an agreement in the event of legitimate excuses on how the student will miss late work. Chronic absences, even excused, will result in an incomplete or failure of the class

Grading Schema

Name From To
A
100%
95%
A-
< 95%
90%
B+
< 90%
87%
B
< 87%
83%
B-
< 83%
80%
C+
< 80%
77%
C
< 77%
70%
D
< 70%
60%
F
< 60%
0%

Course Calendar

Modules

Feb 13 |2.5 pts
Feb 13 |2.5 pts
Feb 20 |2.5 pts
Feb 27 |2.5 pts
Mar 14 |2.5 pts
Mar 20 |2.5 pts
Mar 27 |2.5 pts
Apr 10 |2.5 pts
May 01 |2.5 pts
Feb 13 |1 pts
Feb 20 |1 pts
Mar 13 |15 pts
Mar 13 |1 pts
Mar 20 |1 pts
Mar 27 |1 pts
Apr 10 |1 pts
Apr 17 |1 pts
Apr 03 |1 pts
Apr 27 |15 pts

Assignments

21% of Total
Due Jan 23 2022 at 11:59 pm | 1 pts
Due Mar 06 2022 at 11:59 pm | 5 pts
Due Mar 27 2022 at 11:59 pm | 5 pts
Due Apr 17 2022 at 11:59 pm | 10 pts
22.5% of Total
Due Feb 13 2022 at 11:59 pm | 2.5 pts
Due Feb 20 2022 at 11:59 pm | 2.5 pts
Due Feb 27 2022 at 11:59 pm | 2.5 pts
Due Mar 14 2022 at 11:59 pm | 2.5 pts
Due Mar 20 2022 at 11:59 pm | 2.5 pts
Due Apr 10 2022 at 11:59 pm | 2.5 pts
Due Mar 27 2022 at 11:59 pm | 2.5 pts
Due May 01 2022 at 11:59 pm | 2.5 pts
10% of Total
Due Jan 23 2022 at 11:59 pm | 1 pts
Due Feb 13 2022 at 11:59 pm | 2.5 pts
Due Feb 27 2022 at 11:59 pm | 1 pts
Due Mar 06 2022 at 11:59 pm | 1 pts
Due Mar 27 2022 at 11:59 pm | 1 pts
Due Mar 27 2022 at 11:59 pm | 1 pts
Due Apr 03 2022 at 11:59 pm | 1 pts
10.5% of Total
Due Jan 16 2022 at 11:59 pm | 1.5 pts
Due Jan 23 2022 at 11:59 pm | 1.5 pts
Due Feb 13 2022 at 11:59 pm | 1.5 pts
Due Feb 20 2022 at 11:59 pm | 1.5 pts
Due Feb 27 2022 at 11:59 pm | 1.5 pts
Due Mar 13 2022 at 11:59 pm | 1.5 pts
Due Apr 10 2022 at 11:59 pm | 1.5 pts
13% of Total
Due Jan 16 2022 at 11:59 pm | 1 pts
Due Jan 23 2022 at 11:59 pm | 1 pts
Due Feb 06 2022 at 11:59 pm | 1 pts
Due Jan 30 2022 at 11:59 pm | 1 pts
Due Feb 20 2022 at 11:59 pm | 1 pts
Due Feb 13 2022 at 11:59 pm | 1 pts
Due Feb 27 2022 at 11:59 pm | 1 pts
Due Mar 13 2022 at 11:59 pm | 1 pts
Due Mar 20 2022 at 11:59 pm | 1 pts
Due Mar 27 2022 at 11:59 pm | 1 pts
Due Apr 10 2022 at 11:59 pm | 1 pts
Due Apr 03 2022 at 11:59 pm | 1 pts
Due Apr 17 2022 at 11:59 pm | 1 pts
10% of Total
Due Mar 13 2022 at 11:59 pm | 15 pts
15% of Total
Due Apr 27 2022 at 4:59 pm | 15 pts
8% of Total
10 pts