General Information

Professor Information

Instructor Profile Picture


Dr. Oren Hertz

Office phone 

(305) 919-4534




(954) 751-2221

Office Hours

Wednesdays 12:30 - 1:30pm


Class Meeting

Wednesdays 1:30 - 4:50pm 



Course Description and Purpose

This course introduces current practices in Strategic Management in the hospitality/tourism industry. These practices involve thinking strategically and analyzing information through an exploration of hospitality/tourism operations with an emphasis on anticipating future business decisions in rapidly changing external and internal business environments.

Course Objectives

At the conclusion of the course, students will be able to:

  • [CO1] Define the terminology in Strategic Management in the hospitality and tourism industry related to Strategic Functions.
  • [CO2] Recall processes in Strategic Management in the hospitality and tourism industry related to Strategic Functions.
  • [CO3] Identify the elements of Strategic Management in the hospitality and tourism industry related to Strategic Functions.
  • [CO4] Demonstrate knowledge related to leading strategically and the evaluation of the external and internal environments.
  • [CO5] Discuss the application of strategic management skills in hospitality and tourism industry environments.
  • [CO6] Develop a multi-perspective business analysis for a public, for profit hospitality/tourism organization.
  • [CO7] Discuss issues of cultural appropriation in companies in international markets.

Teacher Methodology

All instructional materials and activities are delivered through Canvas in this on-ground, in-person course. This course is not self-paced instruction and will require you log into the course several times a week in addition to showing up to all scheduled class meetings. 

Additionally, this is a writing intensive course. As such proper grammar and spelling is expected in all written materials. All written assignments have deadlines associated with them. As such late papers are not accepted without point deductions without written medical documentation submitted prior to the deadline. Should you have any questions, please contact the professor via the Inbox within Canvas.

Important Information


Please review the FIU's Policies webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses. For additional information, please visit FIU's Policy and Procedure Library.

 As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Conduct and Honor Code.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy, we mean being able to manage and organize computer files efficiently and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course, but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the What's Required webpage to find out more information on this subject.

Privacy Policy Statements for Partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive, and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors 

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas, and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Conduct and Honor Code. Academic Misconduct includes:


  • The unauthorized use of any materials, information, study aids or assistance from another person on any academic assignment or exercise, unless explicitly authorized by the course Instructor; 
  • Assisting another student in the unauthorized use of any materials, information, study aids, unless explicitly authorized by the Instructor; and 
  • Having a substitute complete any academic assignment or completing an academic assignment for someone else, either paid or unpaid; and


  • The deliberate use and appropriation of another are work without any indication of the source and the representation of such work as the Student's own.
  • Assisting another student in the deliberate use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. 

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Inclusivity Statement

This course will serve to embrace the diversity and inclusivity found within Florida International University. We appreciate and respect diversity, equality, equity, cooperativeness, community, and sustainability within our online courses. We are committed to the ongoing education of our students and their participation within the course regardless of gender, ethnicity, age, sexual orientation, geographical location, religion, and disability. We strive in encouraging collaboration by preparing our students to value the differences in others. At the core of our intentions is the encouragement of acceptance and appreciation of differences within our student population and community.

Course Prerequisites

Graduate students are not advised take this course in their first semester.

Textbook and Course Materials

Mastering Strategic Management (Required)
title : 

Mastering Strategic Management (Required)

authors : 

Dave Ketchen and Jeremy Short

publisher : 

FlatWorldKnowledge Publishing

publish date : 

Version 2.1, 2020

isbn 13 : 


Textbook Link

This textbook is available at FlatWorldKnowledge


*You only need online access for this course*

Expectations of This Course

All of the course work will be conducted online using Canvas, and instruction will be completed in person in class. Expectations for performance in this course will follow the guidelines of a traditional course. This course is not self-paced instruction meaning there are specific submission dates which can be found in the course schedule summary.

Students are expected to:

  • Show up to all in-person class meetings.
  • Submit all assigned work on time in Canvas. 
  • Review and follow the course calendar where you will find deadlines for all graded activities.
  • Respond to Canvas messages within two days.
  • Submit assignments by the corresponding deadline noting that late work is not accepted in this class. 

The instructor will:

  • Respond to student inquiries within 24 hours during the week and 48 hours during weekends. 
  • Grade assignments within seven (7) days of the assignment deadline.
  • Treat all students fairly and with kindness. 

Course Detail

Course Communication

Communication in this course will take place via Canvas. Reaching out to me here will provide you with the most rapid response. 

The Inbox is a private and secure text-based communication system which occurs within a course among its Course members. Users must log on to Canvas to send, receive, or read messages. The Inbox tool is located on the Canvas Menu, on the left side of the course webpage. It is recommended that students check their Inbox routinely to ensure up-to-date communication.

Visit our Writing Resources webpage for more information on professional writing and technical communication skills. This in addition to the OWL at will assist you in preparation of the paper required for this course.

Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox.

In Class Assignments

In class assignments will be completed in class and will be only available to students who physically showed up to class on time and remained through the entire class session. Please note: if you have an emergency that prevents you from showing up to class, it is your responsibility to contact your professor in advance in order to be excused from class and be considered for an exception to submit the missed in class assignment. 


In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements.

Assessments in this course are not compatible with mobile devices and should not be taken through a mobile phone or a tablet. If you need further assistance please contact FIU Canvas Help Team.

Quizzes are chapter exams and are scheduled weekly.  Typically a quiz will be a mix of multiple choice and true/false taken from the chapter readings. Quizzes are available from Monday at 12:01 am until Sunday at 11:59 pm. They must be taken during the time provided as they do not reopen once they are closed.

Quiz Expectations:

  • Please see course schedule summary for the specific dates, times and chapters for each quiz.
  • Quizzes are open book and open notes. Students are expected to follow FIU’s code of conduct.
  • The quiz duration will be 25 minutes.
  • The quiz results will be available within 5 days of taking the exam.
  • Quizzes cannot be taken past the due date. 

Business Analysis Paper (Assignment)

Assignment Expectations:

  • Each student is be required to submit a Business Analysis Paper (BAP). This is an individual assignment. This paper will apply the concepts, principles and techniques learned in the strategic management course.
  • The expected turn-around time for BAP grades is seven (7) days.
  • Review the detailed Turnitin instructions on how to submit your assignments.
  • See course schedule summary for the submission deadlines.
  • Late work is not accepted in this class. 


Course Requirements
Number of Items
Points for Each
Business Analysis Paper (Assignment)
In Class Assignments61525%
Letter Grade
Letter Grade
Letter Grade
AAbove 94

Course Calendar

May 111Ch 1: Mastering StrategyIn class assignment due in class. Weekly quiz due Sunday by 11:59pm.
May 182Ch 2: Leading StrategyIn class assignment due in class. Weekly quiz due Sunday by 11:59pm.
May 253Ch 3: Evaluating the External EnvironmentIn class assignment due in class. Weekly quiz due Sunday by 11:59pm.
June 1 (online)4Ch 4: Managing Company ResourcesIn class assignment due in class. Weekly quiz due Sunday by 11:59pm.
June 8 (online)5Ch 6: Competitive and Cooperative MovesIn class assignment due in class. Weekly quiz due Sunday by 11:59pm.
June 156Ch 7: Competing in International MarketsIn class assignment due in class. BAP individual project due Wednesday of this week by 11:59pm. Weekly quiz due Friday of this week by 11:59pm.