HFT 4413 Hospitality Analytics

Professor Information

Instructor Profile Picture


Dr. Oren Hertz





Office phone

(305) 919-4534

Office Hours

Thursdays 11:00am - 12:00pm

Mobile Phone

(954) 751-2221

Class Meetings

Online class


Online class

Course Description and Purpose 

The Hospitality Industry is increasingly turning to data analytics to evaluate and improve business decisions. The ability to collect, analyze, and use data to inform important decisions is a critical skill for modern hospitality students. This course will introduce students to the growing role of big data and the quantitative strategies to answer businesses questions. Students will analyze business cases in which data have helped businesses make better decisions, exposing them to real world applications of analytics to solve problems in accounting, economics, finance, hospitality, management, and marketing. The course will also introduce students to some basic statistical techniques and the spreadsheet software, Excel, which students will use to analyze specific business problems.

Course Objectives 

  • Understand the big picture of data analytics as a transformative force in the world of modern business
  • Recognize the ethical implications of collecting, managing, and using data in business.
  • Define “big data” and the increasing role of evidence-based decision making to support business decision making.
  • Use Excel to perform basic statistical operations and prepare visual representations of business data.
  • Apply the principles of business analytics to examples in marketing, finance, management and entrepreneurship, accounting, and economics.
  • Communicate the insights and applications identified within quantitative data.
  • Identify opportunities to use analytics to address unstructured business problems. 

Course Readings 

There is no required textbook for this course, however, students will be required to purchase technology-associated programs for this class, such as Packback. Note that the cost of technology for this class is less expensive than purchasing a textbook.

Important Information


Please review the FIU's Policies webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses. For additional information, please visit FIU's Policy and Procedure Library.

As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Conduct and Honor Code.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy, we mean being able to manage and organize computer files efficiently and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course, but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the What's Required webpage to find out more information on this subject.

Privacy Policy Statements for Partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive, and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors 

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas, and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Conduct and Honor Code. Academic Misconduct includes:


  • The unauthorized use of any materials, information, study aids or assistance from another person on any academic assignment or exercise, unless explicitly authorized by the course Instructor; 
  • Assisting another student in the unauthorized use of any materials, information, study aids, unless explicitly authorized by the Instructor; and 
  • Having a substitute complete any academic assignment or completing an academic assignment for someone else, either paid or unpaid; and


  • The deliberate use and appropriation of another are work without any indication of the source and the representation of such work as the Student's own.
  • Assisting another student in the deliberate use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. 

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Inclusivity Statement

This course will serve to embrace the diversity and inclusivity found within Florida International University. We appreciate and respect diversity, equality, equity, cooperativeness, community, and sustainability within our online courses. We are committed to the ongoing education of our students and their participation within the course regardless of gender, ethnicity, age, sexual orientation, geographical location, religion, and disability. We strive in encouraging collaboration by preparing our students to value the differences in others. At the core of our intentions is the encouragement of acceptance and appreciation of differences within our student population and community.

Copyright Statement

The following conduct is prohibited by the Student Conduct and Honor Code. Lack of familiarity with University policy is not a defense to a violation of this Code. Unless specifically noted, the intent is not a required element to establish a policy violation. The following conduct violation or any attempt to violate the Code will be used in charging all Students or Student Organizations;

Section 5 | Conduct Violations - g. Computer Misuse

  • vii. Unauthorized distribution or downloading of copyrighted materials, including but not limited to, unauthorized peer-to-peer file sharing. This is a violation whether the user is using their own personal computer or the University’s information technology system for unauthorized distributions.

Copyright Statement: The materials and content in this online course are provided solely for student use during the course. Course materials may not be shared outside of the course or with any third party without the explicit permission of the instructor or content publisher. Visit FIU Library’s Copyright Lib Guide to learn more about copyright law and restrictions.

Additional Resources:

Expectations of This Course

Since this course is delivered either fully online or a hybrid format, most (if not all) of the course work will be conducted online. Expectations for performance in an online or hybrid course are the same for a traditional course. In fact, online / hybrid courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

Students are expected to:

  • review the getting started page located in the course modules;
  • introduce yourself to the class during the first week by posting a self-introduction in the appropriate discussion;
  • take the practice quiz to ensure that your computer is compatible with the learning management system, Canvas;
  • interact online with instructor and peers;
  • review and follow the course calendar and weekly outlines;
  • log in to the course 3 or more times per week;
  • respond to discussions by the due date specified. No late work will be accepted; 
  • respond to emails within days; 
  • submit assignments by the corresponding deadline

The instructor will:

  • log in to the course 4 or more times per week;
  • respond to emails within 24 hours
  • grade assignments within 7 days of the assignment deadline.

Course Detail

Online Excel Module Prerequisite

Students will enter the course with varying levels of prior exposure to, and experience with, data organizing programs like Microsoft Excel, Google Sheets, and Apple’s Numbers. To ensure that all students have an adequate understanding of these common data organizing programs, every student must complete an online module focused on Microsoft Excel (but generalizable to the other programs) by the third week of class. The module can be found on the course D2L page. [Note to Instructors: Some possible online modules include LinkedIn Leaning, which is accessible via Campus Connect. The online module should cover some basic statistics (means, standard deviations, and correlation coefficients) as well as some basic data visualization tools (histograms, scatter plots, bar charts, and line graphs).]

Course Communication 

Communication in this course will take place via the Canvas Inbox. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox. I will respond to all correspondences within 24 hours.

Packback Questions 

Participation is a requirement for this course, and the Packback Questions platform will be used for online discussion about class topics. Packback Questions is an online community where you can be fearlessly curious and ask open-ended questions to build on top of what we are covering in class and relate topics to real-world applications. 

Packback Requirements:

Your participation on Packback will count toward 20% of your overall course grade.

There will be a Weekly Sunday at 11:59PM EST deadline for submissions. In order to receive full credit, you should submit the following per each deadline period:

  • 1 open-ended Question every week with a minimum Curiosity Score of 60, worth 10pts of each assignment grade
  • 2 Responses every week with a minimum Curiosity Score of 60, worth 20pts of each assignment grade
  • Half credit will be provided for questions and responses that do not meet the minimum curiosity score.

How to Register on Packback:


Note: Only access Packback through Canvas in order to ensure your grades sync properly

  1. Click the Packback assignment link within Canvas to access the community
  2. Follow the instructions on your screen to finish your registration.
  3. In order for your grade to be visible in Canvas, make sure to click each Packback assignment link as you post your Packback submissions.

Packback may require a paid subscription. Refer to www.packback.co/product/pricing for more information.

How to Get Help from the Packback Team: 

If you have any questions or concerns about Packback throughout the semester, please read their FAQ at help.packback.co. If you need more help, contact their customer support team directly at help@packback.co. 

For a brief introduction to Packback Questions and why we are using it in class, watch this video: https://www.youtube.com/watch?v=OV7QmikrD68




Linkedin Learning

Final Exam (Tableau Certification)


Late work is not accepted in this class.

Course Requirements
Number of Items
Points for Each
Total Points Available
LinkedIn Learning
Final Exam

Late work is not accepted in this class.

Course Calendar