General Information 

Professor Information

Instructor Profile Picture


Yselande Pierre


Zoom Office



(305) 919-4061

Office Hours

By Appointment

Turn Around Time

Within 24 hours

Course Group Chat

Course Description and Purpose

Course Description:

The Entertainment Tour Management class spans the topics of genres of entertainment for the road, planning a tour, budgeting, marketing/publicity/branding, concert brokers, ticketing agencies, install & tear-down, and revenue streams. Subject matter will provide students with an advance understanding of events & entertainment to allow students to be "job ready" for the position of a producer, tour manager, stage manager, entertainment manager, logistics manager, or marketing/publicist professional.

This is a 15-week class. There are multiple modules and assignments every week. It is an assignment-based class, so it is jam packed, replicating real-world conditions.

Learning Statement: 

Learning occurs in multiple facets. How you retain the information is important in our journey. The average learning retention rates are Lecture (5%), Reading (10%), Audio Visual (20 %), Demonstration (30%), Discussion Group  (50 %), Practice By Doing (75%), Teaching Others (90%).  The aim is to integrate and align the methods and materials of this course to enhance your learning.

Course Objectives

Student Learning Outcomes/Objectives:

• Describe different forms of mobile entertainment offerings

• Explain terms used in the entertainment touring industry vernacular

• Justify the primary economic reasons why entertainment offerings choose to go mobile

• Describe and analyze what constitutes a good production spectacle

• Execute a tour budget - expenses, income, and revenue generated

• Identify important factors to work with host venues, vendors, and unions

• Identify sources of entertainment brokers and ticketing agencies

• Plan a marketing and publicity campaign for a mobile entertainment offering

• Identify recent media articles that depict the best of touring shows, and the worst of touring show

Programmatic Outcomes

  • Demonstrate knowledge, skills, and abilities to mount and sustain a mobile entertainment offering.
  • Demonstrate a level of critical thinking skills relative to problem solving and decision making as
  • applied to the context of an entertainment-based touring show.
  • Effectively communicate knowledge, interpretations, and arguments on the foundational aspects of mobile entertainment and touring management.

Textbook and Course Materials

  • Textbook: Tour: Smart: And Break the Band (Check FIU Barnes & Noble Bookstore, it's discounted there significantly.)
  • Within Canvas: Links to a variety of articles and internet resources will be provided during the semester.

Communication with Instructor

I do not have an office on campus, but I am happy to meet with you over the phone, via email, or through Zoom. Please contact the instructor first via email at:  Allow for 24-hours for the instructor response to your email or GroupME chat message with insights and directions. I am also available by phone, but please do so in cases of emergency. Please keep communications professional, and with sufficient information contained in the email or phone call so that I can fully capture your question, concern, need for assistance.

Important Information


Please review the FIU's Policies webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses. For additional information, please visit FIU's Policy and Procedure Library.

As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Conduct and Honor Code.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy, we mean being able to manage and organize computer files efficiently and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course, but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the What's Required webpage to find out more information on this subject.

Privacy Policy Statements for Partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive, and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors 

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas, and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Conduct and Honor Code. Academic Misconduct includes:


  • The unauthorized use of any materials, information, study aids or assistance from another person on any academic assignment or exercise, unless explicitly authorized by the course Instructor; 
  • Assisting another student in the unauthorized use of any materials, information, study aids, unless explicitly authorized by the Instructor; and 
  • Having a substitute complete any academic assignment or completing an academic assignment for someone else, either paid or unpaid; and


  • The deliberate use and appropriation of another are work without any indication of the source and the representation of such work as the Student's own.
  • Assisting another student in the deliberate use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. 

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Inclusivity Statement

This course will serve to embrace the diversity and inclusivity found within Florida International University. We appreciate and respect diversity, equality, equity, cooperativeness, community, and sustainability within our online courses. We are committed to the ongoing education of our students and their participation within the course regardless of gender, ethnicity, age, sexual orientation, geographical location, religion, and disability. We strive in encouraging collaboration by preparing our students to value the differences in others. At the core of our intentions is the encouragement of acceptance and appreciation of differences within our student population and community.

Copyright Statement

The following conduct is prohibited by the Student Conduct and Honor Code. Lack of familiarity with University policy is not a defense to a violation of this Code. Unless specifically noted, the intent is not a required element to establish a policy violation. The following conduct violation or any attempt to violate the Code will be used in charging all Students or Student Organizations;

Section 5 | Conduct Violations - g. Computer Misuse

  • vii. Unauthorized distribution or downloading of copyrighted materials, including but not limited to, unauthorized peer-to-peer file sharing. This is a violation whether the user is using their own personal computer or the University’s information technology system for unauthorized distributions.

Copyright Statement: The materials and content in this online course are provided solely for student use during the course. Course materials may not be shared outside of the course or with any third party without the explicit permission of the instructor or content publisher. Visit FIU Library’s Copyright Lib Guide to learn more about copyright law and restrictions.

Additional Resources:

Course Prerequisites

There are no prerequisites for this course.

Expectations of This Course

This is an online course, which means most (if not all) of the course work will be conducted online. Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

Students are expected to:

  • review the getting started page located in the course modules;
  • introduce yourself to the class during the first week by posting a self-introduction in the appropriate discussion;
  • take the practice quiz to ensure that your computer is compatible with the learning management system, Canvas;
  • interact online with instructor and peers;
  • review and follow the course calendar and weekly outlines;
  • log in to the course at least three (3) times per week;
  • respond to discussions by the due date specified. No late work will be accepted; 
  • respond to emails within two (2) days; 
  • submit assignments by the corresponding deadline

The instructor will:

  • log in to the course four (4) per week;
  • respond to discussion postings within two (2) days of the deadline
  • respond to emails within 24 hours
  • grade assignments within three (3) days of the assignment deadline.

Course Detail

Course Communication

Communication in this course will take place via the Canvas Inbox. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox. I will respond to all correspondences within 24 hours.

Discussion Forums

Any discussions will be provided in the modules and will direct you to the Padlet discussion community.


In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements.

Assessments in this course are not compatible with mobile devices and should not be taken through a mobile phone or a tablet. If you need further assistance please contact FIU Canvas Help Team.


LockDown Browser Requirement
This course requires the use of LockDown Browser for online exams. Watch this video to get a basic understanding of LockDown Browser:


Download Instructions

  • Select a quiz from the course
  • If you have not already installed LockDown Browser, select the link to download the application and follow the installation instructions
  • Return to the quiz page in a standard browser
  • LockDown Browser will launch and the quiz will begin

Note: LockDown Browser only needs to be installed once per computer or device. It will start automatically from that point forward when a test requires it.

When taking an online exam follow these guidelines:

  • [If testing is to occur at a designated location, such as a testing center, add those instructions here.]
  • [If applicable] Select a location where you won't be interrupted
  • Before starting the test, know how much time is available for it, and also that you've allotted sufficient time to complete it
  • Turn off all mobile devices, phones, etc. and don't have them within reach
  • Clear your area of all external materials - books, papers, other computers, or devices
  • Remain at your desk or workstation for the duration of the test
  • LockDown Browser will prevent you from accessing other websites or applications; you will be unable to exit the test until all questions are completed and submitted

Getting Help
Several resources are available if you encounter problems with LockDown Browser:

  • The Windows and Mac versions of LockDown Browser have a "Help Center" button located on the toolbar.  Use the "System & Network Check" to troubleshoot issues. If an exam requires you to use a webcam, also run the "Webcam Check" from this area
  • [As applicable, insert information about your institution's help desk, including details about how to contact them. Some help desks want students to run the "System & Network Check" and the "Webcam Check" before they are contacted - and even, to forward the results of these checks at the time of opening a ticket.]
  • Respondus has a Knowledge Base available from Select "LockDown Browser & Respondus Monitor" as the product to view helpful articles.
  • If you're still unable to resolve a technical issue with LockDown Browser, go to and select "Submit a Ticket". Provide detailed information about your problem and what steps you took to resolve it



The instructor reserves the right to revise, alter or amend this syllabus as necessary. Students will be notified in writing / email of any such changes. Please always check your email.                

"Important Reminder for Quizzes" 

LockDown Browser Requirement
This course requires the use of LockDown Browser for online exams. Watch this video to get a basic understanding of LockDown Browser:                  





Module 0

Getting Started

Week 1: 

January 9


Check Canvas for assignments

*Last Day to Add/Drop 1/17/22

Module 1

The Many Forms of Mobile Entertainment

Week 2 & 3: 

January 16 & 23

*MLK Day

All the World’s a Stage

On the Road Again

Quiz- Module 1

Check Canvas for assignments

*Last Day to Add/Drop 1/17/22

Module 2

You. The Tour Manger

Week 4 & 5:

January 30 & February 6




Becoming a Successful Planner

Quiz- Module 2

Check Canvas for assignments

Group Project Assignment 

Module 3


(Part 1)

Week 6 & 7:

February 13 & 20

*Valentine’s Day

Determining tour destinations

Choosing sites

Planning & Routing

International Touring

Quiz- Module 3

Check Canvas for assignments

Module 4


(Part 2)

Week 8

February 27

*President’s Day

Spring Break

Travel Logistics

Working Abroad - employment

Risk & Safety

Risk Management

Check Canvas for assignments

Module 5

All About the Benjamins $$$

Week 9: 

March 6

Week 10: 

March 13

Ticket Agencies








Financial Analysis of individual tours and tour companies

Quiz- Module 5

Check Canvas for assignments

Module 6

Break- A- Leg

Week 11: 

March 20

Event Production

Event Logistics

Check Canvas for assignments

*Last Day to Drop with a DR Grade

Module 7

Marketing & Promotions

Week 12

March 27

Week 13: 

April 3

Marketing Campaigns

Target Audience

Leveraging Sponsors & Partnerships

Leveraging Promoter


Leveraging Ticketing Relationships

Press package


Publicity stunts

VIP invites

Industry Video Case Study Due

Check Canvas for assignments

Module 8

Current Trends in Tour Management 

Week  14:

April 10

Entertainment Stories in the Media – The Good, the Bad, the Ugly

The future of touring

Check Canvas for assignments

Module 9

Curtain Call

Week  15:

Group Projects must be turned in by 

April 22, 2023

Module 10

Final Exam

Week  16:

April 24 - April 29, 2023
Check Canvas for final exam

*Syllabus is subject to change

Zoom Video Conference 

Zoom is a video conference tool that you can use to interact with your professor and fellow students by sharing screens, chatting, broadcasting live video/audio, and taking part in other interactive online activities. We will be utilizing this tool to conduct Student-Faculty Office Hours.

Zoom meetings can be accessed via the Zoom link in the course navigation menu. Once you click on the Zoom link, it will route you to join the meeting for the respective class session. You will also be able to view upcoming meetings, previous meetings that you have already joined, and meeting recordings. Before joining an actual class session:

If you encounter any technical difficulties, please contact the FIU Canvas Help Team. Please ensure you contact support immediately upon the issue occurring.

Evaluation and Grading Procedure

Grading of assignments will focus on what is being presented (content), as well as well as how the information is presented (process/delivery), including grammar and spelling. Therefore, students are encouraged to present their ideas neatly and effectively by using appropriate terminology, proofreading their work, and concentrating on grammar and spelling. Assignments are expected to conform to guidelines provided and will be evaluated on their thoroughness, appropriateness, and accuracy of information. I will not discuss grades over email. If you are concerned with your grade, please see me during my office hours or by appointment.

Course Requirements
Number of Items
Points for Each
Total Points Available
Industry Video Case Study1
150 points for analysis

25 points (per quiz)
Group Project
100 points (per deliverable)
Final Exam
250 points
 (From Tour Smart Readings)


Grading Schema

Name From To
< 95%
< 90%
< 87%
< 83%
< 80%
< 77%
< 70%
< 60%

Course Calendar