Advanced Events Management


    General Information

    Professor Information

    Professor Photo
    Dr. Eric Beckman Ph. D. , CMP
    (305) 919-4199
    HM 340 (BBC)
    Mondays: 12pm-1:30pm or by appointment
    Canvas Inbox or

    Course Description And Purpose

    This course focuses on advanced planning and managing of events, from ideas and concepts through the actual event implementation and follow-up. Students will have the opportunity to focus on detailed elements of event management.

    Course Objectives

    Students will be able to:

    • Understand the economic impact of meetings/events to a community
    • Identify types of meetings and their needs
    • Understand the role of DMOs
    • Plan certain aspects of meetings and conferences
    • Differentiate the needs of large and small conferences
    • Learn the process of site selection, registration, budgeting, housing, food and beverage for a meeting or event
    • Work and contribute as a team member to develop a meeting
    • Understand possible career paths in meetings and conventions

    Major & Curriculum Objectives Targeted

    Course learning outcomes:

    Upon completion of this course, you should be able to:

    1. Students will be able to write an RFP and determine the parameters of a meeting at a specific destination.
    2. Students will be able to distinguish effective marketing strategies which would be effective to attract attendees to a meeting.
    3. Students will be able to compare/contrast the different employment roles/opportunities that exist within the meetings industry.

    Teaching Methodology

    This is a fully online course in which all of the instructional materials and activities are delivered through Canvas, and/or other internet-based media. Should you have any questions, please contact the professor.

    1. Purpose: The purpose of the online activities is to provide students with a foundational knowledge of the introductory concepts of systems thinking, including basic terms, perspectives, and an overall understanding of the meetings industry.
    2. Goals: During the online portion of the course, students will develop an advanced knowledge and understanding of the meetings industry and all of the different opportunities it represents. Some of the finer goals of the online portion include:
      • Learn the meetings industry and be able to discuss what you’ve learned online and in the classroom.
      • Gain the knowledge and interest in a potential career path.
    3. Assessment: Students will be assessed by:
      • Determination of whether learning modules were viewed, read and questions answered. Students are required to view or read the assigned material each week. All online material must be accessed and understood and the online quiz completed each week.
      • Completion of module assignments will help to assess your understanding of each chapter to facilitate discussion.

    Important Information

    Course Prerequisites

    There are no prerequisites for this course.


    Textbook Image
    Professional Meeting Management
    Professional Convention Management Association (PCMA)
    Agate Pub Incorporated, 6th edition, 2015
    ISBN-10: 1932841970
    ISBN-13: 9781932841978
    You may purchase your textbook online at the FIU Bookstore.


    Please review the FIU's Policies webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses.

    Technical Requirements & Skills

    One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the "What's Required" webpage to find out more information on this subject.

    This course utilizes the following tools:

    1. Canvas
    2. Internet Browser

    Please visit our Technical Requirements webpage for additional information.

    Accessibility And Accommodation

    The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

    Please visit our ADA Compliance webpage for information about accessibility involving the tools used in this course.

    Please visit the Canvas accessibility webpage for more information.

    For additional assistance please contact FIU's Disability Resource Center.

    Academic Misconduct Statement

    Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

    Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

    Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

    Expectations Of This Course

    This is an online course, which means most (if not all) of the course work will be conducted online. Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

    Students are expected to:

    • Review the how to get started information located in the course content
    • Introduce yourself to the class during the first week by posting a self introduction in the appropriate discussion forum
    • Take the practice quiz to ensure that your computer is compatible with Canvas
    • Interact online with instructor/s and peers
    • Review and follow the course calendar
    • Log in to the course 3 or more times per week (every other day)
    • Respond to discussion boards every week.
    • Respond to to emails/messages within 2 days
    • Submit assignments by the corresponding deadline

    The instructor will:

    • Log in to the course 5 times per week
    • Respond to discussion boards within 2 days of due date
    • Respond to emails/messages within 48 hours
    • Grade assignments within 3 days of the assignment deadline

    Course Detail

    Course Communication

    Communication in this course will take place via the Canvas Inbox. Check out the Canvas Conversations Tutorial  to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox.

    Visit our Writing Resources webpage for more information on professional writing and technical communication skills.

    Discussion Forums

    Discussion board posts will be assigned weekly throughout the semester and accessible though Canvas.

    Discussion Forum Expectations:

    • Provide clear guidance on the expectations and requirements
      1. The approximate length of a response (i.e.  200 words, 20 lines)
      2. How many times students are expected to post or respond to a forum
    • Available dates (unlimited or for a specific time)
    • Criteria for evaluating the originality and quality of students’ comments and grade credit expected (Rubric is highly encouraged)
    • The expected turn-around time for feedback or grades.

    Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.

    Quizzes and Final Exam

    Quizzes: Quizzes will be assigned weekly throughout the semester and accessible though Canvas.

    Final Exam: Your final Exam will be online during your normal final exam time. It will be cumulative.

    In order to mitigate any issues with your computer and online assessments, it is very important that you take the “Practice Quiz” from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements. If you need further assistance please contact FIU Online Support Services.


    Career Project

    For the career project assignment, students will search for a hospitality-related career (job posting). See Canvas and the project handout for more detailed information on your end-of-semester career project.

    Cvent Certification

    Students will be required to have their CVENT E-RFP Certification by the end of the course.


    Course Requirements Number of Items Points for Each Total Points Available Weight
    Quizzes 14 10 140 44.7%
    Final Exam 1 100 100 31.9%
    Discussion Board Posts 14 2 28 9.0%
    CVENT Certification Requirement 1 20 20 6.4%
    Career Assignment 1 25 25 8.0%
    Total 31 N/A 313 100%
    Letter Range (%) Letter Range (%) Letter Range (%)
    A Above 92 B 83 - 87 C 70 - 77
    A- 90 - 92 B- 80 - 83 D 60 - 70
    B+ 87 - 90 C+ 77 - 80 F < 60

    Course Calendar

    Weekly Schedule

    Date (Week of) Topics Assessments & Due Dates
    Mon, 20 August

    Overview of the meetings profession

    Due Sun, August 26 at 5pm:
    1.    Read Chapter 1
    2.    View Ch. 1 Lecture & Slides
    3.    Chapter 1 Quiz
    4.    Discussion Board post

    Mon, 27 August

    Designing the Meeting Experience

    Due Sun, September 2 at 5pm:
    1.    Read Chapter 4
    2.    View Ch. 4 Lecture & Slides
    3.    Chapter 4 Quiz
    4.    Discussion Board post

    Mon, 3 September Budgeting Basics for Meeting Professionals

    Due Sun, September 9 at 5pm:
    1.     Read Chapter 5
    2.    View Ch. 5 Lecture & Slides
    3.    Chapter 5 Quiz
    4.    Discussion Board post

    Mon, 10 September

    Site and Venue Selection

    Due Sun, September 16 at 5pm:
    1.    Read Chapter 6
    2.    View Ch. 6 Lecture & Slides
    3.    Chapter 6 Quiz
    4.    Discussion Board post

    Mon, 17 September Risk Management: Meeting Safety and Security

    Due Sun, September 23 at 5pm:
    1.     Read Chapter 7
    2.    View Ch. 7 Lecture & Slides
    3.    Chapter 7 Quiz
    4.    Discussion Board post

    Mon, 24 September Negotiations, Contracts, and Liability

    Due Sun, September 30 at 5pm:
    1.    Read Chapter 8
    2.    View Ch. 8 Lecture & Slides
    3.    Chapter 8 Quiz
    4.    Discussion Board post

    Mon, 1 October Marketing the Meeting

    Due Sun, October 7 at 5pm:
    1.     Read Chapter 9
    2.    View Ch. 9 Lecture & Slides
    3.    Chapter 9 Quiz
    4.    Discussion Board post

    Mon, 8 October Housing and Registration

    Due Sun, October 14 at 5pm:
    1.    Read Chapter 10
    2.    View Ch. 10 Lecture & Slides
    3.    Chapter 10 Quiz
    4.    Discussion Board post

    Mon, 15 October Exhibitions and the Role of Face-to-Face Marketing Due Sun, October 21 at 5pm:
    1.    Read Chapter 11
    2.   View Ch. 11 Lecture & Slides
    3.   Chapter 11 Quiz
    4.   Discussion Board post
    Mon, 22 October Bring Meetings to Life: Event Technology

    Due Sun, October 28 at 5pm:
    1.    Read Chapter 12
    2.   View Ch. 12 Lecture & Slides
    3.   Chapter 12 Quiz
    4.   Discussion Board post

    Mon, 29 October Food and Beverage Fundamentals

    Due Sun, November 4 at 5pm:
    1.     Read Chapter 13
    2.    View Ch. 13 Lecture & Slides
    3.    Chapter 13 Quiz,
    4.    Discussion Board post

    Mon, 5 November Onsite Management Due Sun, November 11 at 5pm:
    1.     Read Chapter 14
    2.    View Ch. 14 Lecture & Slides
    3.    Chapter 14 Quiz,
    4.    Discussion Board post
    Mon, 12 November Post-Meeting Follow Up Due Sun, November 18 at 5pm:
    1.     Read Chapter 15
    2.    View Ch. 15 Lecture & Slides
    3.    Chapter 15 Quiz,
    4.    Discussion Board post
    Mon, 19 November Career Building in the Meetings Profession Due Sun, November 25 at 5pm:
    1.   Read Chapter 16
    2.  View Ch.16 Lecture Slides
    3.  Chapter 16 Quiz,
    4.  Discussion Board post
    5.  Career Assignment (50pts)
    6.  CVENT Assignment (20pts)
    Mon, 26 November Final Exam Review: Study Guide Posted  
    December 3-7 Final Exam (Cumulative, online)                                          Due Friday, December 7 at 11:59pm Chapters 1, (4-16)