Syllabus

Strategic Management for Hospitality and Tourism

1188-FIU01-HMG-6296-SECRVC-83271

    General Information

    Professor Information

    Professor Photo
    Dr. Mary L. Tanke
    (305) 919-4546
    Virtual
    (305) 919-4555
    By Appointment
    Please use Canvas Inbox ONLY. Do not use email

    Course Description And Purpose

    Strategic Management for Hospitality and Tourism is a graduate course that is all about thinking strategically and anticipating the future.  Uncertainty, economic recession, escalating costs, more demanding stakeholders, and increased competition define today’s business world. 
    To compete in this hostile environment, managers must be able to effectively forecast the future and develop a portfolio of competitive methods that will ensure long-term prosperity for the firm and its owners/investors.

    As mangers you will be expected to perform in this environment and you must be proficient when creating sustainable competitive advantage.  Creating competitive advantage requires managers who are capable of identifying opportunities in the environment and exploiting them before anyone else does or in such a way that it is different and more effective than other industry players.

    Course Objectives

    Students will be able to:

    1. Define and explain strategic management concepts and principles.
    2. Identify challenges and problems involving legal, marketing, management, and financial strategies that occur in hospitality organizations.
    3. Evaluate strategic plans for hospitality organizations, utilizing qualitative and quantitative assessment methods.
    4. Apply and analyze competitive marketplace trends and patterns within the context of the hospitality industry.
    5. Evaluate and analyze various management and legal strategies which are designed to effectively guide the hospitality organization to both short and long term financial success.
    6. Explain and analyze financial strategies which provide value added competitive methods to hospitality organizations.
    7. Identify and analyze strategic corporate management decisions made in hospitality organizations.
    8. Determine the main challenges facing a hospitality organization and then develop alternative resolutions.
    9. Propose strategic recommendation(s) based upon a qualitative and quantitative analysis of a hospitality organization.

    Program Learning Outcomes Related To Objectives

    Program Learning Outcome Course Objectives Assessment Activity

    Written communication reinforced

    Information technology reinforced

    Students will be able to define and explain strategic management concepts and principles.

    Discussion Board Rubric

    Exam 1

    Assigned Readings

    Discussion Board

    Company Selection-BAP

    Critical Thinking

    Written communication reinforced

    Information literacy reinforced

    Students will be able to identify challenges and problems involving legal, marketing, management, and financial strategies that occur in hospitality organizations.

    Discussion Board Rubric

    BAP Rubric

    Exam 1 and 2

    Assigned Readings

    Internet Research

    Discussion Board

    Business Analysis Paper

    Critical Thinking

    Written communication reinforced

    Information literacy reinforced

    Students will be able to evaluate strategic plans for hospitality organizations, utilizing qualitative and quantitative assessment methods.

    Discussion Board Rubric

    BAP Rubric

    Assigned Readings

    Internet Research

    Discussion Board

    Business Analysis Paper

    Critical Thinking

    Written communication reinforced

    Information literacy reinforced

    Students will be able to apply and analyze competitive marketplace trends and patterns within the context of the hospitality industry.

    Discussion Board Rubric

    BAP Rubric

    Assigned Readings

    Internet Research

    Discussion Board

    Business Analysis Paper

    Critical Thinking

    Written communication reinforced

    Information literacy reinforced

    Students will be able to evaluate and analyze various management and legal strategies which are designed to effectively guide the hospitality organization to both short and long term financial success.

    Discussion Board Rubric

    BAP Rubric

    Assigned Readings

    Internet Research

    Discussion Board

    Business Analysis Paper

    Critical Thinking

    Written communication reinforced

    Information literacy reinforced

    Students will be able to explain and analyze financial strategies which provide value added competitive methods to hospitality organizations.

    Discussion Board Rubric

    BAP Rubric

    Assigned Readings

    Internet Research

    Discussion Board

    Business Analysis Paper

    Critical Thinking

    Written communication reinforced

    Information literacy reinforced

    Students will be able to identify and analyze strategic corporate management decisions made in hospitality organizations.

    Discussion Board Rubric

    BAP Rubric

    Exam 2 and 3

    Assigned Readings

    Internet Research

    Discussion Board

    Business Analysis Paper

    Critical Thinking

    Written communication Reinforced

    Information literacy reinforced
    Students will determine the main challenges facing a hospitality organization and then develop alternative resolutions.

    Discussion Board Rubric

    BAP Rubric

    Assigned Readings

    Internet Research

    Discussion Board

    Business Analysis Paper

    Critical Thinking

    Written communication Reinforced

    Information literacy reinforced

    Students will propose strategic recommendation(s) based upon a qualitative and quantitative analysis of a hospitality organization.

    Discussion Board Rubric

    BAP Rubric

    Assigned Readings

    Internet Research

    Discussion Board

    Business Analysis Paper

    Teaching Methodology

    This is a fully online course in which all of the instructional materials and activities are delivered through Canvas, and/or other internet-based media. This course is NOT self-paced instruction and will require you log into the course several times a week.

    Online courses require as much time and effort as face to face instruction. Additionally, this is a writing intensive course. As such proper grammar and spelling is expected in all written materials. All written assignments have deadlines associated with them. As such late papers are not accepted without written medical documentation submitted prior to the deadline.

    Should you have any questions, please contact the professor via Messages within Canvas NOT email.

    Important Information

    Course Prerequisites

    Graduate students should not take this course in their first semester.

    Review the Course Catalog webpage for prerequisites information.

    Textbook

    Textbook Image
    Mastering Strategic Management
    Dave Ketchen and Jeremy Short
    University of Monnestoa Libraries Publishing, Version 1.1, 2016
    ISBN-10: 1946135143
    ISBN-13: 9781946135148

    This textbook is available at Open Textbook Library.

    Policies

    Please review the FIU's Policies webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses.

    Technical Requirements & Skills

    One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer.

    Please visit our Technical Requirements webpage for additional information.

    Academic Misconduct Statement

    Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

    Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

    Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

    Accessibility And Accommodation

    The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

    Please visit our ADA Compliance webpage for information about accessibility involving the tools used in this course.

    For additional assistance please contact FIU's Disability Resource Center.

    Expectations Of This Course

    This is an online course, which means most (if not all) of the course work will be conducted online. Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

    Students are expected to:

    • Review the how to get started information located in the course content and Module 0
    • Introduce yourself to the class during the first week by posting a self introduction in the appropriate discussion forum. This serves as the first discussion board of the semester. Make sure you include all the required information to receive full credit.
    • Take the practice quiz to ensure that your computer is compatible with Canvas.
    • Interact online with instructor through Canvas Inbox and not email. Feel free to message other students in the class, HOWEVER do NOT message “all” for any reason.
    • Review and follow the course calendar where you will find all due dates for all graded activities
    • Sync these dates with your personal calendar by end of first week of classes.
    • Log in to the course five (5) times per week
    • Respond to discussion boards within two (2) days
    • Respond to messages within two (2) days
    • Submit assignments by the corresponding deadline

    The instructor will:

    • Log in to the course ten (10) times per week
    • Respond to discussion boards within two (2) days
    • Respond to messages within two (2) days
    • Grade assignments within ten (10) days of the assignment deadline

    Course Detail

    Course Communication

    Communication in this course will take place via the Canvas Inbox. You can view the Canvas Conversations Tutorial to learn more about how to communicate with your instructor and peers using the Inbox, Announcements, and Discussions.

    Please do NOT use email for quickest response.

    Visit our Writing Resources webpage for more information on professional writing and technical communication skills.

    Discussion Forums

    Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.

    Discussion Forum Expectations:

    1. The length of your responses should be detailed enough to respond to the information requested. Be specific in your responses to each item requested. You are to post your initial response to the question by Wednesday of each week. Replys to posts must be made after Wednesday at midnight to receive credit.
    2. Note that the discussion boards are a significant component to your final grade hence depth and frequency of postings is expected.
    3. This is meant to be an ongoing discussion of the subject matter….not just something you reply to so that you receive credit. 
    • You are expected to read ALL other students posts and respond as appropriate. The boards close each week at 11 pm on Saturday. 
    • A rubric is posted each week with the criteria for evaluating the originality and quality of students’ comments and grade credit expected.
    • The expected turn-around time for grades is one week.

    Exams

    In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams.

    If you encounter issues with Canvas, you may contact FIU Online's Support Services team at:

    Exam Expectations:

    • Please see course schedule summary for the specific dates, times, and chapters for each exam.
    • The exam duration will be 70 minutes. 
    • The results will be available within 7 days of taking the exam. 

    Assignments

    Assignment Expectations:

    • You will be required to submit a Business Analysis Paper. Specific guidelines will be posted.
    • See course schedule summary for the deadlines for the BAP. 
    • BAP will be submitted via BOTH the dropbox and Turnitin.com
    • A rubric will be available along with specific guidelines in Module 0 for the BAP.
    • The expected turn-around time for grades is ten (10) days.
    • Review the detailed Turnitin Student Canvas Guide on how to submit your assignments and how to review the Grademark comments (feedback) from your professor.
    • In support of Academic Integrity at Florida International University, Turnitin will be used to review the papers that you submit in this course.  Turnitin does not determine whether plagiarism has taken place or not.  Turnitin will also not be used as a punitive tool or measure.  The instructor of this class will use the reports that Turnitin generates as a basis for the thorough evaluation of the authenticity and originality of your work and the work of your classmates.

    Grading

    Course Requirements Number of Items Points for Each Total Weight Overall Percentage

    Business Analysis Paper *P (2 required submissions)

    1 35 350 35%
    Discussions 10 10 350 35%
    Exam 1 1 100 100 10%
    Exam 2 1 100 100 10%
    Exam 3 1 100 100 10%
    Total 14 N/A 1000 100%
    Letter Range Letter Range Letter Range
    A 93 and Above B 84 - 86 C 71 - 76
    A- 91 - 92 B- 81 - 83 D 70 - 60
    B+ 87 - 90 C+ 77 - 80 F <61

    Course Calendar

    Weekly Schedule

    The university does not release grades to students until 12/3/2018. Grades will be available in Grades in Canvas when completed.
    Grades will not be available via phone, voice mail or email.
    Copyright: Tanke 2018

    Class Session Date Topics Assignments Due

    Week 1

    Mon 12:00-Sun 23:59

    INTRODUCTION TO COURSE-Spending sufficient time with Module 0 this week will greatly improve your success during the semester.  
    Module 0
    Module 1

    8/20-8/26

    Discussion:
    -
    Introduction to Course
    -Strategic Management for the Hospitality and Tourism Industry Defined
    -Explanation of Course Requirements, Procedures and Evaluation System, Review Participation Guidelines (Discussion Boards) and Rubrics, and Assignments.
    Reading:
    -Review syllabus and welcome video.
    -Review all materials, videos and "handouts" in Module 0 (zero). A thorough review is critical to your success in this online course.
    -
    Purchase Textbook Online at publisher’s website (see syllabus) at flatworldknowledge.com.
    -Peruse the textbook.
    DB1 opens 8/20:
    Introduction Forum (by midnight 8/29- due to add/drop- after which DB closes.)

    Week 2

     

    Mastering Strategy: Art and Science

     
    Module 2

    8/27-9/2

    Discussion:

    What is Strategy?
    -Introduction to Strategic Management (Clarification of Terminology)
    -Strategic Management as a Competitive Advantage in the Hospitality and Tourism Industry

    Reading:

    Chapter 1
    DB2 opens 8/27: Initial post by Thursday 11 pm: Response on Thursday, Friday or Saturday.
    Closes Sat. at 11 pm

    Week 3

     

    Library Research/Assignments/Business Analysis Company Selection

     

    Module 3

    9/3-9/9

    Discussion:
    -Hospitality Business Company Research
    SPEAKER via Video: April Lafferty, FIU Libraries
    Reading:
    -Module BAP Module Material

    DB3 opens 9/3
    Closes **9/6 (Thursday) at 11 pm
    Selection of Hospitality Organization for Business Analysis (first come, first served.)

    Week 4

     

    Leading Strategically/Entrepreneurial Orientation

     

    Module 4

    9/10-9/16

    Discussion: 
    -Vision, Mission, Goals
    -Organizational Performance 
    -The Entrepreneur vs the CEO
    Reading:
    -Chapter 2

    DB4 opens on 9/10
    Initial post by Thursday 11 pm: Response on Thursday, Friday or Saturday 11 pm

    Week 5

     

    Evaluating the External Environment

     

    Module 5

    9/17-9/23

    Discussion: 
    -The Organization and It’s Environment
    -Evaluating the General Environment
    -Evaluating the Industry 
    Reading:
    Chapter 3

    No discussion board this week.

    BAP Initial Submission

    9/18

    This is REQUIRED, NOT OPTIONAL, see guidelines in Modular 0 and announcements for specifics

    Tuesday at noon

    Week 6

     

    Selecting Business-Level Strategies

     

    Exam 1

    9/24

    EXAM 1 OPEN FROM 6 AM TO 10 PM TODAY ONLY (Chapters 1, 2, and 3)

    Monday
      9/24-9/30 Discussion:
    -Understanding through “Generic Strategies”
    -Cost Leadership/Differentiation
    Reading:
    Chapter 5
    No discussion board this week.

    Week 7

     

    Selecting Business-Level Strategies (continued)

     

     

    10/1-10/7

    Discussion: 
    -Best Cost Strategy
    Reading:
    Chapter 5

    DB5 opens 10/1:  Initial post by Thursday 11 pm: Response on Thursday, Friday or Saturday.

    Closes Saturday at 11 pm

    Week 8

     

    Managing Firm Resources

     

    Module 8

    10/8-10/14

    Discussion:
    -Resource-Based Theory and Beyond
    -Intellectual Property
    -Value Chain
    -SWOT Analysis
    Reading:
    Chapter 4

    DB6 opens 10/8:  Initial post by Thursday 11 pm: Response on Thursday, Friday or Saturday.

    Closes Saturday at 11 pm

    Week 9

     

    Supporting the Business-Level Strategies: Competition and Cooperative Moves

     

    Module 9

    10/15-10/21

    Discussion:
    -Making and Responding to Competitive Moves 
    Reading:
    Chapter 6

     

    DB7 opens 10/15:
    Initial post by Thursday 11 pm: Response on Thursday, Friday or Saturday.

    Closes Saturday  at 11 pm

    Week 10

     

    Supporting Business-Level Strategies (Continued)

     

    Module 10

    10/22-10/28

    Discussion:
    -Making Cooperative Moves
    Reading:
    Chapter 6

    DB8 opens 10/22:
    Initial post by Thursday 11 pm: Response on Thursday, Friday or Saturday.

    Closes Saturday  at 11 pm

    Week 11

     

    Competing in International Markets

     

    Exam 2

    10/29

    EXAM 2 OPEN FROM 6 AM TO 10 PM TODAY ONLY (Chapters 4, 5, and 6)

    **Last day to drop with DR grade**

    See your advisor

    Module 11

    10/29-11/4

    Discussion:
    -Advantages and Disadvantages
    -Drivers of Success and Failures
    Reading:
    Chapter 7

    No discussion board this week.

    Week 12

     

    Selecting Corporate-Level Strategies

     

    Module 12

    11/5-NOON MONDAY

    11/5-11/11

    Discussion:
     -Concentration Strategies
    -Vertical Integration Strategies
    -Diversification Strategies
    Reading:
    Chapter 8

    BUSINESS ANALYSIS PAPER DEADLINE

    No discussion board this week.

    NOON-MONDAY

    Week 13

     

    Executing Strategy through Organizational Design

     

    Module 13

    11/12-11/17

    Discussion:
    -Creating an Organizational Structure
    -Creating Organizational Control Systems
    Reading:
    Chapter 9

    DB9 opens 11/12:
    Initial post by Thursday 11 pm: Response on Thursday, Friday or Saturday.

    Closes Saturday at 11 pm

    Week 14

     

    Leading an Ethical Organization: Corporate Governance

     

    Module 14

    11/19-11/25

    Discussion:
    -Social Responsibility
    -Social Entrepreneurship
    -Ethics
    Reading:
    Chapter 10
    -Videos and Handouts in Module

    No discussion board this week.

    11/22-11/23

     

    HAPPY THANKSGIVING

    University Holiday

    Week 15

     

    Leading an Ethical Organization: Corporate Governance (continued)

     

    Module 15

    11/26-12/2

    Discussion:
    -Social Responsibility
    -Social Entrepreneurship
    -Ethics
    Reading:
    Chapter 10
    -Videos and Handouts in Module

    DB10 opens 11/26: Initial post by Thursday 11 pm: Response on Thursday, Friday or Saturday.

    Closes Saturday at 11 pm

    Week 16

     

    LAST WEEK OF CLASSES

     
    EXAM 3 12/3 EXAM 3 OPEN FROM 6 AM TO 10 PM TODAY ONLY (Chapters 7, 8, 9, and 10) Monday