Casino Marketing


    General Information

    Professor Information

    Professor Photo
    Juan Tamayo
    Virtual by appointment 

    Course Time Zone | Eastern Standard Time (EST). Course due dates are according to this time zone.

    Course Description And Purpose

    The purpose of this course is for the student to develop a professional marketing skill set. The student will additionally develop an understanding of marketing concepts as they apply to the hotel casino industry. This course will help students understand the components of effective marketing in the management of successful hotel casino operations. 

    Course Objectives

    Undergraduate students of the Chaplin School of Hospitality and Tourism Management will attain general knowledge of the concepts and tools of marketing as applied to the hotel casino industry including:

    1. Students will explain the importance of developing a casino marketing plan.
    2. Students will analyze the competition of their local casino industry.
    3. Students will develop their oral communication skills.
    4. Students will evaluate the strength of the a casino’s marketing efforts.
    5. Students will attain general knowledge of key marketing strategies and tools of the casino industry.

    Important Information


    Please review the FIU's Policies and Netiquette webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses.

    As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Code of Conduct.

    Technical Requirements and Skills

    One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the "What's Required" webpage to find out more information on this subject.

    Privacy Policy Statements for Partners and Vendors

    Please visit our Technical Requirements webpage for additional information.

    Accessibility and Accommodation

    The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

    For additional assistance please contact FIU's Disability Resource Center.

    Web Accessibility Statements for Partners and Vendors 

    Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

    Academic Misconduct Statement

    Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

    Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

    Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

    Course Prerequisites

    Course Prerequisites: HFT 4785

    Review the Course Catalog webpage for prerequisites information.

    Panthers Care & Counseling and Psychological Services (CAPS)

    If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

    Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call 305-348-2277 to set up a time to talk or visit the online self-help portal.

    Expectations of this Course

    This is an online course, which means most (if not all) of the course work will be conducted online. Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

    Students are expected to:

    • Introduce yourself to the class during the first week by posting a self-introduction in the appropriate discussion forum
    • Take the practice quiz to ensure that your computer is compatible with Canvas
    • Interact online with instructor and peers
    • Review and follow the course calendar
    • Log in to the course at least once per week
    • Respond to discussion boards, and journal postings within the assigned time
    • Respond to emails within 2 days
    • Submit assignments by the corresponding deadline

    The instructor will:

    • Log in to the course 6 days per week
    • Respond to discussion boards and journal postings within one week
    • Respond to emails within 2 days
    • Grade assignments within one week of the assignment deadline

    All students are expected to post their thoughts on discussion topics presented throughout the term. The purpose of the discussion forum is to provide a platform for students to consider how marketing principles may apply differently based on the norms, attitudes, values, beliefs and social practices of different cultures.

    Course Detail

    Course Communication

    Communication in this course will take place via the Canvas Inbox. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox. I will respond to all correspondences within 2 days.

    Discussion Forums

    Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.


    In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements.

    All assessments will auto-submit when (1) the timer runs out OR (2) the closing date/time is reached, whichever happens first. For example, if a quiz has a closing time of 5:00 pm but the student begins the exam at 4:55 pm, the student will only have 5 minutes to complete the quiz.

    Assessments in this course are not compatible with mobile devices and should not be taken through a mobile phone or a tablet. If you need further assistance please contact FIU Online Support Services.


    Course Requirements Number of Items Points for Each Total Points Available
    Quizzes 5 3 15
    Introduction Video 1 10 10
    Marketing Plan Analysis 1 15 15
    Communicating with Casino Experts 1 10 10
    Expert Interview Draft 1 10 10
    Video Interview 1 15 15
    Course Reflection 1 5 5
    Discussion Comments and Feedback 5 4 20
    Total     100
    Letter Range (%) Letter Range (%) Letter Range (%)
    A 95 or above B 83 - 86 C 70 - 76
    A- 90 - 94 B- 80 - 82 D 60 - 69
    B+ 87 - 89 C+ 77 - 79 F 59 or less

    Course Calendar

    Weekly Schedule

    Date Tasks

    Week 1

    Mar. 4 - 10

    Review Syllabus and Article (Developing the Casino Marketing Plan)

    Introduction Video Due by 5 pm on March 6th

    Introduction Video Comments and Feedback Due by 5 pm on March 10th

    Week 2

    Mar. 11 - 17

    Spring Break (University Open, No Classes)

    Week 3

    Mar. 18 - 24

    (Mon., Oct. 29 – Deadline to withdraw with DR/WI grade)

    Marketing Plan Due by 5 pm on March 18th

    Marketing Plan Comments and Feedback Due by 5 pm on March 21st

    Quiz #1 Available from March 22nd till March 25th 

    Week 4

    Mar. 25 - 31

    Communicating Professionally - E-mail Draft Due by 5 pm on March 25th

    Communicating Professionally - E-mail Draft Comments and Feedback Due by 5 pm on March 28th

    Quiz #2 Available from March 29th till April 1st

    Week 5

    April 1 - April 7

    Expert Interview Draft Due by 5 pm on April 1st

    Expert Interview Draft Comments and Feedback Due by 5 pm on April 3rd

    Quiz #3 Available from April 5th till April 8th

    Week 6

    April 8 - April 14

    Video Interview Due by 5 pm on April 9th

    Video Interview Comments and Feedback Due by 5 pm on April 12th

    Quiz #4 Available from April 12th till April 15th

    Week 7

    April 15 - April 20

    Course Reflection Due by 5 pm on April 19th

    Quiz #5 Due by 5 pm on April 19th