General Information The template

Professor Information


Juan Tamayo




Office Hours

Virtual By Appointment

Course Description and Purpose

The purpose of this course is for the student to develop a professional marketing skill set. The student will additionally develop an understanding of marketing concepts as they apply to the hotel casino industry. This course will help students understand the components of effective marketing in the management of successful hotel casino operations.

Course Objectives

Undergraduate students of the Chaplin School of Hospitality and Tourism Management will attain general knowledge of the concepts and tools of marketing as applied to the hotel casino industry including:

  1. Students will explain the importance of developing a casino marketing plan.
  2. Students will analyze the competition of their local casino industry.
  3. Students will develop their oral communication skills.
  4. Students will evaluate the strength of the a casino’s marketing efforts.
  5. Students will attain general knowledge of key marketing strategies and tools of the casino industry.

Important Information


Please review the FIU's Policies and Netiquette webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses.

 As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Code of Conduct.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the "What's Required" webpage to find out more information on this subject.

Privacy Policy Statements for partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at (305) 348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Course Prerequisites

This course has a prerequisite: HFT 4785. Review the Course Catalog. webpage for prerequisites information.

Expectations of This Course

Students are expected to:

  • Introduce yourself to the class during the first week by posting a self-introduction in the appropriate discussion forum
  • Take the practice quiz to ensure that your computer is compatible with Canvas
  • Interact online with instructor and peers
  • Review and follow the course calendar
  • Log in to the course at least once per week
  • Respond to discussion boards, and journal postings within the assigned time
  • Respond to emails within 2 days
  • Submit assignments by the corresponding deadline

The instructor will:

  • Log in to the course 6 days per week
  • Respond to discussion boards and journal postings within one week
  • Respond to emails within 2 days
  • Grade assignments within one week of the assignment deadline

All students are expected to post their thoughts on discussion topics presented throughout the term. The purpose of the discussion forum is to provide a platform for students to consider how marketing principles may apply differently based on the norms, attitudes, values, beliefs and social practices of different cultures.

Course Detail

Course Communication

Communication in this course will take place via the Canvas Inbox. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox. I will respond to all correspondences within 2 days.

Discussion Forums

Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.


In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements.

All assessments will auto-submit when (1) the timer runs out OR (2) the closing date/time is reached, whichever happens first. For example, if a quiz has a closing time of 5:00 pm but the student begins the exam at 4:55 pm, the student will only have 5 minutes to complete the quiz.

Assessments in this course are not compatible with mobile devices and should not be taken through a mobile phone or a tablet. If you need further assistance please contact FIU Online Support Services.


Course Requirements
Number of Items
Points for Each
Total Points Available
Who are you?11414
Who would you work with?12424
Quiz 1133
Who are they, and why do they exist?12121
Polishing your Brand11414
Quiz 2133
Quiz 3155
The Final Step - Apply & Interview155
Quiz 4133
Course Reflection & Video Story188
LetterRange (%)LetterRange (%)
LetterRange (%)
A95 or aboveB83 - 86C70 - 76
A-90 - 94B-80 - 82D60- 69
B+87-89C+77 - 79F59 or less

Course Calendar

Weekly Schedule

Week 1
October 21 - October 27

Review Syllabus and Article (Developing the Casino Marketing Plan)

"Who are you?" Discussion Due by 11:59pm on Saturday, October 26

"Who are you?" Discussion Comments and Feedback due by 11:59pm on Sunday, October 27
Week 2
October 28 -November 3

"Who would you work with?" Discussion Due by 11:59pm on Saturday, November 2

"Who would you work with?" Discussion Comments and Feedback Due by 11:59pm on Sunday, November 3

Quiz #1 Due Sunday, November 3 

Week 3
November 4 - November 10

"Who are they, and why do they exist?" Discussion Due by 11:59pm on Saturday, November 9

"Who are they, and why do they exist?" Discussion Comments and Feedback Due by 11:59pm on Sunday, November 10

Week 4
November 11 - November 17

Polishing your Brand Discussion Due by 11:59pm on Saturday, November 16

Polishing your Brand Discussion Comments and Feedback Due by 11:59pm on Sunday, November 17

Quiz #2 due Sunday November 17 

Quiz #3 due Sunday, November 17 

Week 5
November 18 - November 24

The Final Step - Apply & Interview Discussion Due by 11:59pm on Saturday, November 23

The Final Step - Apply & Interview Discussion Comments and Feedback Due by 11:59pm on Sunday, November 24   

Quiz #4 Due Sunday, November 24 

Week 6
November 25 - December 1
Happy Thanksgiving
Week 7
December 2 - December 7
Course Reflection - Video Story Due Saturday, December 7