General Information

Professor Information

Instructor

Dr. Mary L. Tanke

Office

Virtual

E-mail

Please use Canvas Inbox ONLY. Do not use email.

phone

(305) 919-4500

Office Hours

Office hours will be held online each Monday between noon and 1:00pm EST. This means that your professor is committed to being online at that time should you have any questions/comments/concerns. Reach out via Messages within Canvas during office hours or AT ANY TIME.

Fax

(305) 919-4555

Course Description and Purpose

Strategic Management for Hospitality and Tourism is a graduate course that is all about thinking strategically and anticipating the future.  Uncertainty, economic recession, escalating costs, more demanding stakeholders, and increased competition define today’s business world. 

To compete in this hostile environment, managers must be able to effectively forecast the future and develop a portfolio of competitive methods that will ensure long-term prosperity for the firm and its owners/investors.

As managers you will be expected to perform in this environment and you must be proficient when creating sustainable competitive advantage.  Creating competitive advantage requires managers who are capable of identifying opportunities in the environment and exploiting them before anyone else does or in such a way that it is different and more effective than other industry competitors.

Course Objectives

Students will be able to:

  1. Define and explain strategic management concepts and principles.
  2. Identify challenges and problems involving legal, marketing, management, and financial strategies that occur in hospitality organizations.
  3. Evaluate strategic plans for hospitality organizations, utilizing qualitative and quantitative assessment methods.
  4. Apply and analyze competitive marketplace trends and patterns within the context of the hospitality industry.
  5. Evaluate and analyze various management and legal strategies that are designed to effectively guide the hospitality organization to both short and long term financial success.
  6. Explain and analyze financial strategies that provide value added competitive methods to hospitality organizations.
  7. Identify and analyze strategic corporate management decisions made in hospitality organizations.
  8. Determine the main challenges facing a hospitality organization and then develop alternative resolutions.
  9. Propose strategic recommendation(s) based upon a qualitative and quantitative analysis of a hospitality organization.

Program Learning Outcomes Related To Objectives

Program Learning Outcome
Course Objectives
Assessment
Activity

Written communication reinforced

Information technology reinforced

Students will be able to define and explain strategic management concepts and principles.

Discussion Board Rubric

Exam 1

Assigned Readings

Discussion Board

Company Selection-BAP

Critical Thinking

Written communication reinforced

Information literacy reinforced

Students will be able to identify challenges and problems involving legal, marketing, management, and financial strategies that occur in hospitality organizations.

Discussion Board Rubric

BAP Rubric

Exam 1 and 2

Assigned Readings

Internet Research

Discussion Board

Business Analysis Paper

Critical Thinking

Written communication reinforced

Information literacy reinforced

Students will be able to evaluate strategic plans for hospitality organizations, utilizing qualitative and quantitative assessment methods.

Discussion Board Rubric

BAP Rubric

Assigned Readings

Internet Research

Discussion Board

Business Analysis Paper


Critical Thinking

Written communication reinforced

Information literacy reinforced

Students will be able to apply and analyze competitive marketplace trends and patterns within the context of the hospitality industry.

Discussion Board Rubric

BAP Rubric

Assigned Readings

Internet Research

Discussion Board

Business Analysis Paper

Critical Thinking

Written communication reinforced

Information literacy reinforced

Students will be able to evaluate and analyze various management and legal strategies which are designed to effectively guide the hospitality organization to both short and long term financial success.

Discussion Board Rubric

BAP Rubric

Assigned Readings

Internet Research

Discussion Board

Business Analysis Paper

Critical Thinking

Written communication reinforced

Information literacy reinforced

Students will be able to explain and analyze financial strategies which provide value added competitive methods to hospitality organizations.

Discussion Board Rubric

BAP Rubric

Assigned Readings

Internet Research

Discussion Board

Business Analysis Paper

Critical Thinking

Written communication reinforced

Information literacy reinforced

Students will be able to identify and analyze strategic corporate management decisions made in hospitality organizations.

Discussion Board Rubric

BAP Rubric

Exam 2 and 3

Assigned Readings

Internet Research

Discussion Board

Business Analysis Paper

Critical Thinking

Written communication Reinforced

Information literacy reinforced

Students will determine the main challenges facing a hospitality organization and then develop alternative resolutions.

Discussion Board Rubric

BAP Rubric

Assigned Readings

Internet Research

Discussion Board

Business Analysis Paper

Critical Thinking

Written communication Reinforced

Information literacy reinforced

Students will propose strategic recommendation(s) based upon a qualitative and quantitative analysis of a hospitality organization.

Discussion Board Rubric

BAP Rubric

Assigned Readings

Internet Research

Discussion Board

Business Analysis Paper

Teaching Methodology

This is a fully online course in which all of the instructional materials and activities are delivered through Canvas, and/or other internet-based media. This course is NOT self-paced instruction and will require you log into the course several times a week.

Online courses require as much time and effort as face to face instruction. Additionally, this is a writing intensive course. As such proper grammar and spelling is expected in all written materials. All written assignments have deadlines associated with them. As such late papers are not accepted without written medical documentation submitted prior to the deadline.

While online office hours are held weekly, should you have any questions, feel free to reach me at any time for assistance via Messages in Canvas, not email.

Important Information

Course Prerequisites

Graduate students should not take this course in their first semester.

Review the Course Catalog webpage for prerequisites information.

Textbook and Course Materials

<p>Mastering Strategic Management</p>
title : 

Mastering Strategic Management

authors : 

Dave Ketchen and Jeremy Short

publisher : 

University of Minnesota Libraries Publishing

publish date : 

Version 1.1, 2016

isbn 10 : 

1946135143

isbn 13 : 

9781946135148

notes : 

This textbook is available at Open Textbook Library.


Policies

Please review the FIU's Policies and Netiquette webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses.

 As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Code of Conduct.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the "What's Required" webpage to find out more information on this subject.

Privacy Policy Statements for partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at (305) 348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Expectations of This Course

This is an online course, which means most (if not all) of the course work will be conducted online. Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

Students are expected to:

  • Review the Getting Started information located in the course content and Module 0
  • Introduce yourself to the class during the first week by posting an introduction in the appropriate discussion forum. This serves as the first discussion board of the semester. Make sure you include all the required information to receive full credit.
  • Take the practice quiz to ensure that your computer is compatible with Canvas.
  • Interact online with instructor through Canvas Inbox and not email. Feel free to message other students in the class, HOWEVER do NOT message “all” for any reason.
  • Review and follow the course calendar where you will find all due dates for all graded activities
  • Sync these dates with your personal calendar by end of first week of classes.
  • Log in to the course five (5) times per week
  • Respond to discussion boards within two (2) days
  • Respond to messages within two (2) days
  • Submit assignments by the corresponding deadline

The instructor will:

  • Log in to the course ten (10) times per week
  • Respond to discussion boards within two (2) days
  • Respond to messages within two (2) days
  • Grade assignments within ten (10) days of the assignment deadline

Course Detail

Course Communication

Communication in this course will take place via the Canvas Inbox. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox.

Please do NOT use email for quickest response.

Visit our Writing Resources webpage for more information on professional writing and technical communication skills.

Discussion Forums

Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.

Discussion Forum Expectations:

  1. The length of your responses should be detailed enough to respond to the information requested. Be specific in your responses to each item requested. You are to post your initial response to the discussion prompt by Thursday of each week to receive one incentive point.
  2. Note that the discussion boards are a significant component to your final grade hence depth and frequency of postings is expected.
  3. This is meant to be an ongoing discussion of the subject matter….not just something you reply to so that you receive credit. 
  • You are expected to read ALL other students posts and respond as appropriate. The boards close each week at 11:59 pm on Saturday. 
  • A rubric is posted each week with the criteria for evaluating the originality and quality of students’ comments and grade credit expected.
  • The expected turn-around time for grades is one week.

Exams

In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements.

All assessments will auto-submit when (1) the timer runs out OR (2) the closing date/time is reached, whichever happens first. For example, if a quiz has a closing time of 5:00 pm but the student begins the exam at 4:55 pm, the student will only have 5 minutes to complete the quiz.

Assessments in this course are not compatible with mobile devices and should not be taken through a mobile phone or a tablet.

If you encounter issues with Canvas, you may contact FIU Online Support Services team at:

  • Phone: 305-348-3630 or Toll-Free: 1-8773-ELEARN (7 days a week from 8am-midnight)
  • FIU Online Support Services Website

Exam Expectations:

  • Please see course schedule summary for the specific dates, times, and chapters for each exam.
  • The exam duration will be 70 minutes. 
  • The results will be available within 7 days of taking the exam. 

Assignments

Assignment Expectations:

  • You will be required to submit a Business Analysis Paper. Specific guidelines will be posted.
  • See course schedule summary for the deadlines for the BAP. 
  • BAP will be submitted via BOTH the dropbox and Turnitin.
  • A rubric will be available along with specific guidelines in Module 0 for the BAP.
  • The expected turn-around time for grades is two weeks.
  • Review the detailed Turnitin Student Canvas Guide on how to submit your assignments and how to review the Grademark comments (feedback) from your professor.
  • In support of Academic Integrity at Florida International University, Turnitin will be used to review the papers that you submit in this course. Turnitin does not determine whether plagiarism has taken place or not. Turnitin will also not be used as a punitive tool or measure. The instructor of this class will use the reports that Turnitin generates as a basis for the thorough evaluation of the authenticity and originality of your work and the work of your classmates.

Grading

Course Requirements
Number of Items
Points for Each
Total Points
Overall Percentage

Business Analysis Paper

1353535%
Discussions
101010035%
Exam 1110010010%
Exam 2110010010%
Exam 3110010010%
Total
1
435100%
LetterRangeLetterRangeLetterRange
A93 and AboveB84 - 86C71 - 76
A-91 - 92B-81 - 83D60 - 70
B+87 - 90C+77 - 80F<59

Course Calendar

Weekly Schedule

Class SectionDateTopicsAssignments Due
Week 1Mon. 1200- Sun. 2359INTRODUCTION TO COURSE-Spending sufficient time with Module 0 this week will greatly improve your success during the semester.

Module 0
Module 1
1/6- 1/12

Discussion:

-Introduction to Course

-Strategic Management for the Hospitality and Tourism Industry Defined

-Explanation of Course Requirements, Procedures and Evaluation System, Review Participation Guidelines (Discussions) and Rubrics, and Assignments.

Reading: 

-Review syllabus and welcome video.

-Review all materials, videos and "handouts" in Module 0 (zero). A thorough review is critical to your success in this online course.

-Obtain Textbook Online at Open Textbook library

-Peruse the textbook.

D1 opens 1/6:

Introduction Forum

(by midnight 1/11 after which D closes.)

Week 2
Mastering Strategy: Art and Science

Module 21/13 - 1/19

Discussion:

What is Strategy?

-Introduction to Strategic Management (Clarification of Terminology)

-Strategic Management as a Competitive Advantage in the Hospitality and Tourism Industry 

Reading:

Chapter 1

D2 opens 1/13: Initial post by Thursday 11:59 pm: Response on Thursday, Friday or Saturday.

Closes Sat. at 11:59 pm


1/13Drop/Add Deadline
Week 3
Library Research/Assignments/Business Analysis Company Selection

Module 31/20 - 1/26

Discussion:

-Hospitality Business Company Research

Reading:

-Module BAP Module Material

D3 opens 1/20 

Closes **1/24 (Thursday) at 11:59 pm

Selection of Hospitality Organization for Business Analysis (first come, first served.)

Week 4
Leading Strategically/Entrepreneurial Orientation

Module 41/27 - 2/2

Discussion: 

-Vision, Mission, Goals

-Organizational Performance 

-The Entrepreneur vs the CEO

Reading:

-Chapter 2

D4 opens on 1/27

Initial post by Thursday 11:59 pm: Response on Thursday, Friday or Saturday 11:59 pm

Week 5
Evaluating the External Environment

Module 52/3 - 2/9

Discussion: 

-The Organization and It’s Environment

-Evaluating the General Environment

-Evaluating the Industry 

Reading:

Chapters 3 

No discussion this week.
Exam 12/7EXAM 1 OPEN FROM 6 AM TO 11:59 PM TODAY ONLY (Chapters 1, 2, and 3)
Friday
Week 6
Selecting Business-Level Strategies

BAP Initial Submission2/10There are incentive points for completing this by today, in addition to feedback, see guidelines in Modular 0 and announcements for specifics
Monday at noon
Module 62/10 - 2/16

Discussion: 

-Understanding through “Generic Strategies”

-Cost Leadership/Differentiation 

Reading:

Chapters 5

No discussion this week.
Week 7
Selecting Business-Level Strategies (continued)

Module 72/17 - 2/23

Discussion: 

-Best Cost Strategy 

Reading:

Chapters 5

D5 opens 2/17: Initial post by Thursday 11:59 pm: Response on Thursday, Friday or Saturday.

Closes Saturday at 1:59 pm

Week 82/24 - 3/1Spring Break
Week 9
Managing Firm Resources
Module 93/2 - 3/8

Discussion:

-Resource-Based Theory and Beyond

-Intellectual Property

-Value Chain

-SWOT Analysis

Reading:

Chapters 4

D6 opens 3/2: Initial post by Thursday 11:59 pm: Response on Thursday, Friday or Saturday.

Closes Saturday at 11:59 pm

Week 10 
Supporting the Business-Level Strategies: Competition and Cooperative Moves
Module 103/9 - 3/15

Discussion:

-Making and Responding to Competitive Moves 

Reading:

Chapter 6 

D7 opens 3/9:

Initial post by Thursday 11:59 pm: Response on Thursday, Friday or Saturday.

Closes Saturday at 11:59 pm

Week 11
Supporting the Business-Level Strategies: Competition and Cooperative Moves (cont.)
Module 113/16 - 3/22

Discussion:

-Making Cooperative Moves 

Reading:

Chapter 6

D8 opens 3/16:

Initial post by Thursday 11:59 pm: Response on Thursday, Friday or Saturday.

Closes Saturday at 11:59 pm


3/16**Last Day to Drop with DR Grade**See your advisor
Week 12
Competing in International Markets
Exam 23/23EXAM 2 OPEN FROM 6 AM TO 11:59 PM TODAY ONLY (Chapters 4, 5, and 6)
Module 123/23 - 3/29









3/27
NOON

Discussion: 

-Advantages and Disadvantages

-Drivers of Success and Failures

Reading:

Chapter 7


BUSINESS ANALYSIS PAPER DEADLINE
No discussion this week.









NOON--FRIDAY
Week 13
Selecting Corporate-Level Strategies
Module 133/30 - 4/5

Discussion:

-Concentration Strategies

-Vertical Integration Strategies

-Diversification Strategies

Reading:

Chapter 8

No discussion this week.
Week 14
Executing Strategy through Organizational Design
Module 144/6 - 4/12

Discussion: 

-Creating an Organizational Structure

-Creating Organizational Control Systems

Reading:

Chapter 9

D9 opens 4/6:

Initial post by Thursday 11:59 pm: Response on Thursday, Friday or Saturday.

Closes Saturday at 11:59 pm

Week 15
Leading an Ethical Organization: Corporate Governance
Module 154/13 - 4/19

Discussion:

-Social Responsibility

-Social Entrepreneurship

-Ethics

Reading:

Chapter 10

-Videos and Handouts in Module

D10 opens 4/13: Initial post by Thursday 11:59 pm: Response on Thursday, Friday or Saturday.
Week 16
Last Week of Classes
Module 164/20 - 4/25

Discussion (cont.):

-Social Responsibility

-Social Entrepreneurship

-Ethics

Reading:

Chapter 10

-Videos and Handouts in Module


Exam 34/23EXAM 3 OPEN FROM 6 AM TO 11:59 PM TODAY ONLY (Chapters 7, 8, 9, and 10)
Thursday

The university does not release grades to students until 4/30/20. Grades will be available in Grades in Canvas when completed.
Grades will not be available via phone, voicemail or email.
Copyright: Tanke 2020