General Information

Professor Information

Instructor Profile Picture


Dr. John D. Buschman


Online via Zoom


(517) 974-6369

Office Hours

Wednesdays 5-6 pm and by appointment


(305) 348-5801

Email; but note that you will use Canvas Inbox system for all on-the-record course communications.

Course Description and Purpose

HFT 3073 is a discipline-specific, global-learning course that counts towards your FIU Global Learning graduation requirement. The course examines the policies and practices of global hospitality and tourism entities with respect to the local communities in which they operate, as members of the global business community and as shared stewards of the planet. The course causes students to take an up-close-and-personal look at sustainability and social responsibility from different perspectives as it reviews the pro-social behaviors of hospitality and tourism companies from the early century to the present. Students will explore opportunities for positive social change as they investigate how the hospitality and tourism industries can contribute both locally and globally to key social issues including homelessness, food insecurity, human trafficking and hygiene-related diseases.

The major objective of the course is to foster critical thinking and practical experience among students with respect to corporate social responsibility (CSR) in the global hospitality and tourism industries.  The course will also help students explore their own awareness of social issues around them while they develop a body of highly useful and timely knowledge and tools that they may confidently carry forward into their careers.

Course Objectives

At the end of the course, the successful student will be able to:

  1. Demonstrate a thorough understanding of the “triple bottom line”, the so-called “3 P’s” of CSR, i.e., how the hospitality and tourism industries impact social (People), economic (Profit) and environmental (Planet) issues in both the local and global communities within which they operate.
  2. Understand the five global social issues taught during the course, discover and assess how they are being addressed by global hospitality & tourism corporations.
  3. Recognize and apply the four principal methods of CSR as presented in the course materials.
  4. Identify the industries’ current methods of best practice addressing the major social issues of our time; discover the benefits, concerns, keys to success, and situations in which hospitality and tourism companies should utilize each of the methods.
  5. Discuss the evolving pro-social policy of a particular global hospitality or tourism company and describe its corresponding social responsibility initiative that exemplifies each method.
  6. Develop and demonstrate an appreciation and understanding of one’s own individual civic responsibility toward solving an important social issue from the perspective of an individual working in the hospitality or tourism industries.
  7. Apply the learned CSR methods to create a strategically-aligned awareness campaign for a major hospitality or tourism company that links its efforts with a prominent social welfare organization that directly addresses at least one of the five global social issues learned during the course.

Major & Curriculum Objectives Targeted

This course is designated as both Global Learning and Service Learning and is designed to specifically target learning objectives leading to fulfillment of the student’s graduation requirements.

Student Learning Outcomes (SLO) for all Global Learning students at FIU are as follows: 

Global Awareness: Students will be able to demonstrate knowledge of the inter-relatedness of local, global, international, and intercultural issues, trends, and systems.

Global Perspective: Students will be able to conduct a multi-perspective analysis of local, global, international, and intercultural problems.   

Global Engagement: Students will be able to demonstrate willingness to engage in local, global, international, and intercultural problem solving.

The above-mentioned FIU Global Learning SLOs are achieved through the following specific course learning outcomes:

 Global Awareness: Students in this course will be able to conduct an analysis of the global nature of the selected global issues, such as education and poverty, identify an organization dedicated to solving one of the selected global issues, and design a program to assist the organization with the solution.

Global Perspective: Students in this course will be able to demonstrate knowledge of the impact the hospitality industry has on the local and global communities within which it functions, and, in turn, how local and global issues impact the hospitality industry.

Global Engagement: Students will be able to implement the designed program into the selected organization, evaluate the program’s effect on the global issue, recommend improvements to the program to produce better results and understand their individual civic responsibility to solving the issue as an individual working in the hospitality industry

Teaching Methodology

This is an online course in which all of the instructional materials are delivered through Canvas, and/or other internet-based media including Facebook.  In addition, service-learning objectives are achieved through volunteer activities in the student’s own community.

Important Information


Please review the FIU's Policies and Netiquette webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for hybrid/online courses.

As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Code of Conduct.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the "What's Required" webpage to find out more information on this subject.

Privacy Policy Statements for partners and Vendors

Students must have working knowledge of Microsoft Office including Word, PowerPoint and Excel. Students must also know how to navigate the World Wide Web, navigate within Canvas, read and respond to email and use online technological tools to communicate with other class members and the instructor.  Students must have a Facebook account or be willing to start an account to participate in this class.  While not required, it is encouraged that students be interested in social media beyond just Facebook.

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at (305) 348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Course Prerequisites

There are no prerequisites for this course.

Textbooks (Follow links below for free access to these e-textbooks; you do not need to purchase)

The Good Company
title : 
The Good Company
authors : 

Girling, R.H., Gordy, H. & Lanier, P.

publisher : 

Business Expert Press

publish date : 


isbn 10 : 
isbn 13 : 


notes : 

Use the following free link for The Good Company.

Corporate Social Responsibility
title : 
Corporate Social Responsibility
authors : 
Philip Kotler, Nancy Lee
publisher : 


publish date : 


isbn 10 : 
isbn 13 : 
notes : 

Use the following free link for Corporate Social Responsibility.

Expectations of This Course

This is an FIU Online course, which means most of the course work will be conducted online. 

Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

Students are expected to:

  • Review the Start Here folder located in the course content;
  • Review the Policies page;
  • Request admission to the class Facebook page and introduce themselves to the class during the first week by posting a self-introduction in the appropriate blog;
  • Take the practice quiz on any computer that the student may use during the semester (e.g. home desktop, personal laptop, computer lab desktop) to ensure that your computer is compatible with the learning management system, Canvas;
  • Interact online with instructor and peers and keep up with all assignments;
  • Review and follow the course calendar, checking regularly during the semester for changes and updates;
  • Log in to the course at least 3 times per week;
  • Respond to discussions, blogs, and other postings by the due date specified;
  • Respond to messages within 2 days;
  • Submit assignments by the corresponding deadlines in Canvas and in the correct location within the course module;

The instructor will:

  • Log in to the course at least 3 times per week;
  • Respond to discussion postings and messages within 2 days; 
  • Grade assignments within two weeks of the assignment deadline.

Course Detail

Course Meetings

Note: This fully-online course does not require on-campus meetings. 

Course Communication

Communication in this course will take place via the university's Canvas system and Facebook. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox.

Inbox via Canvas is the only official method of communication with the professor regarding quizzes, assignments and projects because records are then all kept within the course.  The e-mail feature of Canvas is not acceptable for official communications with the professor since no record of e-mails sent is kept within Canvas. At any time the student should need to prove that certain information was sent to or received from the instructor, the proof will be found in the message folder of the course in Canvas. The “Inbox” feature in Canvas is a private, internal, Canvas-only communication system. Users must log on to the Canvas system to send/receive/read messages. There are no push notifications in Canvas to inform users when a new message has been received; therefore, it is recommended that students check their Inbox routinely to ensure up-to-date communication.

Facebook will be used for discussions and postings about service-learning volunteer activities and weekly challenges, and any other circumstances where sharing with the rest of the class is desirable. Facebook is a substitute for face-to-face conversation that normally would take place in a live classroom.  Facebook should NOT be used to communicate officially with the professor regarding written assignments, quizzes or other course items but MAY be used to ask for suggestions or advice.

Students and/or professor may use FIU Panthermail or Text Messaging if and when there is a problem with the above systems (e.g., system is down, student/professor gets locked out of account, and so forth). The student needs to be capable (i.e., has access to proper equipment connected to the internet) and comfortable (i.e., knows how to use) communicating by these methods in order to successfully participate in this course. The instructor has listed his cell phone number which may be used for urgent text messaging when communication by Canvas Inbox or Facebook is not adequate, or if you are unable to access the Canvas system for any reason.

Students will find their lessons in weekly “modules”, take “quizzes”, submit “assignments” and participate in required “activities” such as “blogs” and “discussion forums”, all from within Canvas. The instructor will, from time to time, issue an “announcement” in Canvas to let students know about any changes in assignments, changes or reminders about deadlines, to let them know papers have been graded, and so forth. Finally, grades for each task will be posted in the “my grades” section within Canvas.

Very Important Part I: It is the student’s responsibility to get course content questions or concerns answered in time for submission of assignments, quizzes, projects etc. before the posted deadlines. It is the student’s responsibility to get technical questions, issues and glitches resolved or worked around before submission deadlines. It is also the student’s responsibility to check the “My Grades” section in Canvas to ensure that credit has been received for assignments, activities and quizzes posted in Canvas and to review any feedback the professor may have given on the major assignments.

Very Important Part II: Questions regarding the content of the course are to be directed to the professor and or TA. Questions and issues regarding the technology used in the course (i.e. Canvas) are to be directed to the FIU Online Support Services Team. If this is your first hybrid class at FIU then you will need to become familiar not only with the technology but also how to seek help regarding its use. Please take the time to review at Support Services.

Activities and Participation

Students will be asked to participate in activities throughout the semester including, but not limited to, weekly challenges, service-learning activities, discussion forums, blogs, social media activities, surveys, etc.  Students are expected to complete all work by the posted deadlines.  All activities will be released at the start of the module (always on Mondays at 12:01am) in which they are listed and will be made unavailable at the close of the week (always on Sundays at 11:59pm), or the posted deadline, whichever is later.  Each activity will be accompanied by a thorough explanation of the activity, details for what is expected and the grading rubric that will be used by the instructor to evaluate the student’s performance in the given activity.

Keep in mind that many of your activities on Canvas and Facebook are going to be visible by all students in the course and care should be taken when determining what to post. If you wish to send a private message to the instructor in Canvas please use the messaging system and select only that name when addressing the message.

Discussion Forums

Keep in mind that your discussion forum postings on Canvas and Facebook will likely be seen by other members of the course. Care should be taken when determining what to post. If you wish to send a private message to the instructor in Canvas, please use the messaging system and select only that name when addressing the message.

There is no minimum length for postings in these two areas however it is expected that the student will post their complete original thoughts and insights into the topic at hand. More specific instructions may be found in the modules. Students should read several postings of their colleagues and post original comments in reply to at least one or two or as directed in the assignment. A simple “I agree” is not sufficient and the student should give a personal expressive take on what the other student is discussing in the original post. 

As with other assignments, Discussion Forums and Weekly Challenge postings on Facebook should be posted by 11:59 pm each Sunday. Facebook postings for service-learning volunteer sessions should be made within a day or two of the service and latest by 11:59 pm each Sunday. Late posts will be accepted but will also suffer point deductions according to the length of delay.

Weekly Challenges

A series of 10 weekly challenges will be included in the modules, designed to help increase the student’s sensitivity and awareness of various topics of interest. Each week a new challenge will be posted in the module and the student should complete the challenge at their convenience during the week, then comment on their experience on the Facebook group page that has been set up for the class. The challenges will be counted at 5 points each for a total possible 50 points from challenge activities, equivalent to 10% of the overall course grade.


A series of 15 short quizzes will be included in the modules, designed to verify that the student is covering the required material in each module. Each quiz will be made available on line at 12:01AM on the module’s start date and will be taken off line at 11:59PM on the end date. Quizzes must be completed between those dates/times and will not be available after the stated cutoff. It is recommended that the student not wait until Sunday to take the quizzes lest a personal, family or technology problem crops up. Individual make-up quizzes will not be given for quizzes missed, no matter the reason. Instead, an optional extra-credit quiz is given at the end of the semester. Quizzes are worth 10 points each and together represent 150 points or 30% of the overall course grade. The optional extra-credit quiz will be worth 30 points and therefore can help replace up to two missed quizzes. Results will be made available within one week of each quiz deadline.

In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements.

All assessments will auto-submit when (1) the timer runs out OR (2) the closing date/time is reached, whichever happens first. For example, if a quiz has a closing time of 5:00 pm but the student begins the exam at 4:55 pm, the student will only have 5 minutes to complete the quiz.

Assessments in this course are not compatible with mobile devices and should not be taken through a mobile phone or a tablet. If you need further assistance please contact FIU Online Support Services.


Students will be given assignments throughout the course of the semester that should be submitted through the module by the posted deadline and after all of the other work for the module has been reviewed and completed. Except for the three major deliverables (Case Study, Service-learning Essay and CSR Plan) assignments, activities and quizzes are worth 10 to 20 points each. A grading rubric will be provided for each of the assignments. All assignments must be turned in via the method specified in the module by 11:59PM on the posted date.  Late assignments will be accepted but will also suffer point deductions according to the length of delay as follows:  2% per day deduction up to a maximum deduction of 50%.  

All major assignments will be graded and returned with feedback within two weeks of the deadline.

Assignments submitted via the wrong method will not be accepted. All deadlines posted are in the Eastern (EDT/EST, Miami) Time Zone. It is the student’s sole responsibility to get course deliverables submitted on time and in the right place.  It is therefore highly recommended that the student not wait until Sunday night to submit required work, just in case there is a problem with the computer or internet connection or due to the always-possible technology glitches elsewhere in the system.

Case Study

Each student will be required to research a major global hospitality or tourism company and complete a brief paper that includes a detailed introduction, identification of various causes being addressed by the company’s CSR efforts, review of the company’s current CSR initiatives, determination of whether or not those initiatives are strategically aligned with the company’s mission and goals, and a concluding statement where the student may describe what may have been done differently given what has been learned thus far in the course.

Service Learning

Students will prepare a community service project which, due to Covid-19, must be done electronically.  It should be an effort to connect a business, workplace, club, association, or neighborhood with a non-profit agency (a cause) of social welfare that is fighting to reduce the impact of one or more of the five global social issues taught in the course.  One example would be to create a virtual food, clothing or hygiene-products drive to benefit the cause, however other ideas may be proposed as well.  This service-learning component of the course is worth 50 points or 10% of the overall course grade.

CSR Plan Final Paper

As already stated under Case Study above, each student will select a major hospitality or tourism organization and take an in-depth look at their Corporate Social Responsibility (CSR) activities to date.  The CSR PLAN, due at the end of the semester, is a continuation of the Case Study and other assignments.  The student's task will be to prepare next year’s CSR plan for their chosen hospitality or tourism company incorporating activities designed to address the key social issues taught in the course. The entire CSR Plan assignment is worth 100 points or 30% of the overall course grade.

Throughout the semester, students will learn about CSR methods, from the modules and the textbook readings, and will be expected to incorporate these methods into the CSR Plan.   The final paper will be an annual CSR plan for the student’s chosen corporation whose mission, vision and goals are built on a foundation of strategic alignment with the cause or causes that the service learning organization supports.  In preparing the precursor Case Study assignment, the student will look to see if such a connection already exists to some extent between the organizations. 

The Final CSR Plan will take the place of a final exam for this class as it effectively sums up all the learning that the student has completed during the semester.  That’s correct, no final exam!  Instead of preparing for a final exam students should put their time into producing a top-quality paper that will demonstrate mastery of the concepts taught during the semester. A detailed rubric will be used by the instructor to evaluate the paper and this rubric will be accessed by the student from the assignment module.


Course Requirements
Number of Items
Points for Each
Total Points
Weekly Quizzes
Weekly Activities, Polls & Discussions
Weekly Challenges10550
Service-learning Project15050
Case Study15050
CSR Plan - Final Paper1100100

LetterRange (%)Total PointsLetterRange (%)
Total Points
LetterRange (%)Total Points
A94 or above470 - 500B84 - 86420 - 434C70 - 76350 - 384
A-90 - 93450 - 469B-80 - 83400 - 419D60- 69300 - 349
B+87 - 89435 - 449C+77 - 79385 - 399F59 or less< 299

Course Calendar

Weekly Schedule

Note: Topics and assignments are always subject to change. Any changes will be reflected in the weekly modules found in Canvas and will be posted in the “Announcements” feature within Canvas.

DatesModuleTopic(s)Assignments, Activities & DiscussionsQuizzes
August 24 - 301
  • Introduction/Syllabus Review
  • Read Ch.1 of Text (Girling)
  • Class Introductions via Facebook
  • Practice Quiz
  • Syllabus Quiz
Aug 31 - Sept 62
  • Service Learning
  • Global Perspective
  • Read Ch.2 of Text (Girling)
  • GL Podcast/Discussion Forum
  • Weekly Challenge #1
  • Service-Learning Quiz
September 7 -133
  • Sustainability
  • Social Responsibility
  • Read Ch.3 of Text (Girling)
  • Weekly Challenge #2
  • Choose your H&T global corporation, start Case Study
  • Sustainability/Social Responsibility Quiz
Sept 14 - 204
  • Corporate Social Responsibility (CSR)
  • Triple Bottom Line
  • Read Ch.4 of Text (Girling)
  • The 3 P’s
  • Weekly Challenge #3
  • CSR Quiz

Sept 21 - 27

  • 1st CSR Method: Volunteerism
  • Read Ch. 7 of Kotler
  • Weekly Challenge #4
  • Case Study due Sept 27
  • Volunteerism Quiz 

Sept 28 - Oct 4

  • 2nd CSR Method: Corporate Philanthropy
  • Read Ch. 6 of Kotler
  • Corporate Philanthropy Activity
  • Weekly Challenge #5
  • Corp Philanthropy Quiz

October 5 - 11

  • 3rd CSR Method: Socially Responsible Business Practices
  • Read Chs. 8 & 9 of Kotler
  • SRBP Activity
  • Weekly Challenge #6
  • SRBP Quiz
October 12  -18
  • Global Social Issues & Related Causes
  • 1st Global Social Issue: Homelessness
  • Start Weekly Challenge #7
  • Social Issues and Causes Quiz

October 19 - 25

  • 2nd Global Social Issue: Food Insecurity
  • Weekly Challenge #7 Due
  • Food Insecurity Quiz

Oct 26 - Nov 1

  • 3rd Global Social Issue: Health Disparities
  • Weekly Challenge #8
  • Health Disparities Quiz

November 2 - 811
  • 4th Global Social Issue: Human Trafficking
  • Weekly Challenge #9
  • Human Trafficking Quiz
November 9 - 15 12
  • Intro to CSR Plans
  • 5th Global Social Issue:  IDEA - Inclusion, Diversity, Equity & Access

  • Service Learning Project due Sunday, Nov. 15
  • Start CSR Plans
  • Read Ch. 5 - Girling
  • Read Ch. 2- Kotler
  • Weekly Challenge #10 
  • IDEA Quiz

November 16 - 22
  • CSR Marketing Methods
  • Work on CSR Plans
  • Work on CSR Plans
  • Read Ch. 3 - Kotler
  • CSR Marketing Activity
  • CCP Marketing Quiz

November 23 - 29
  • CSR Marketing Methods
  • Work on CSR Plans
  • Work on CSR Plans
  • Read Ch. 4 - Kotler
  • CRM Marketing Quiz

Nov 30 - Dec 6      15
  • CSR Marketing Methods
  • Work on CSR Plans

  • Final CSR Plans due last day of classes Sunday, Dec. 6th
  • Read Ch. 5 - Kotler

  • CSM Marketing Quiz

Dec 7 - 12
  • Finals Week
  • Turn in late work (with appropriate points deducted)
  • Optional Extra Credit Quiz