General Information

Professor Information

Instructor Profile Picture


Dr. John D. Buschman


Wednesdays 11a-12n and 2p-5p in HM 372, in person or online via Zoom or by appointment.


(517) 974-6369


(305) 348-5801

Email but you will use Canvas Inbox for all on-the-record course communications.


Course Description and Purpose

HFT 3073 is a service-learning course that examines the policies and practices of global hospitality and tourism entities with respect to the local communities in which they operate, as members of the global business community and as shared stewards of the planet.  The course causes students to take an up-close-and-personal look at volunteerism from different perspectives as it reviews the pro-social behaviors of hospitality and tourism companies from the early century to the present.  Students will explore opportunities for positive social change as they investigate how the hospitality and tourism industries can contribute both locally and globally to key social issues including homelessness, food insecurity, human trafficking and hygiene-related diseases.  

This section of HFT 3073 is taught fully-online with one important exception: the student is required to physically participate in a minimum of three (3) service-learning activities over the course of the semester within their own local community.  In addition to on-line coursework students will gain valuable experience and insight as they participate in volunteer work with non-profit social welfare organizations that have both local influence and global reach.  

The major objective of the course is to foster critical thinking and practical experience among students with respect to corporate social responsibility (CSR) in the global hospitality and tourism industries.  The course will also help students explore their own awareness of social issues around them while they develop a body of highly useful and timely knowledge and tools that they may confidently carry forward into their careers.

HFT 3073 is a global-learning course that counts towards your FIU Global Learning graduation requirement.  

Course Objectives

At the end of the course, the successful student will be able to:

  1. Demonstrate a thorough understanding of the “triple bottom line”, the so-called “3 P’s” of CSR, i.e., how the hospitality and tourism industries impact social (People), economic (Profit) and environmental (Planet) issues in both the local and global communities within which they operate.
  2. Understand the five global social issues taught during the course, discover and assess how they are being addressed by global hospitality & tourism corporations.
  3. Recognize and apply the principal methods of CSR as presented in the course materials.
  4. Identify the industries’ current methods of best practice addressing the major social issues of our time; discover the benefits, concerns, keys to success, and situations in which hospitality and tourism companies should utilize each of the methods.
  5. Discuss the evolving pro-social policy of a particular global hospitality or tourism company and describe its corresponding social responsibility initiative that exemplifies each method.
  6. Develop and demonstrate an appreciation and understanding of one’s own individual civic responsibility toward solving an important social issue from the perspective of an individual working in the hospitality or tourism industries.
  7. Apply the learned CSR methods to create a strategically-aligned awareness campaign for a major hospitality or tourism company that links its efforts with a prominent social welfare organization that directly addresses at least one of the five global social issues learned during the course.

Major & Curriculum Objectives Targeted

This course is designated as both Global Learning and Service Learning and is designed to specifically target learning objectives leading to fulfillment of the student’s graduation requirements.

Student Learning Outcomes (SLO) for all Global Learning students at FIU are as follows: 

Global Awareness: Students will be able to demonstrate knowledge of the inter-relatedness of local, global, international, and intercultural issues, trends, and systems.

Global Perspective: Students will be able to conduct a multi-perspective analysis of local, global, international, and intercultural problems.   

Global Engagement: Students will be able to demonstrate willingness to engage in local, global, international, and intercultural problem solving.

The above-mentioned FIU Global Learning SLOs are achieved through the following specific course learning outcomes:

 Global Awareness: Students in this course will be able to conduct an analysis of the global nature of the selected global issues, such as homelessness or food insecurity, identify an organization dedicated to solving one of the selected global issues, and design a program to assist the organization with the solution.

Global Perspective: Students in this course will be able to demonstrate knowledge of the impact the hospitality industry has on the local and global communities within which it functions, and, in turn, how local and global issues impact the hospitality industry.

Global Engagement: Students will be able to implement the designed program into the selected organization, evaluate the program’s effect on the global issue, recommend improvements to the program to produce better results and understand their individual civic responsibility to solving the issue as an individual working in the hospitality industry

Teaching Methodology

This is an online course in which all of the instructional materials are delivered through Canvas, and/or other internet-based media including Facebook.  In addition, service-learning objectives are achieved through volunteer activities in the student’s own community.

Important Information


Please review the FIU's Policies and Netiquette webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for hybrid/online courses.

As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Code of Conduct.

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the "What's Required" webpage to find out more information on this subject.

Privacy Policy Statements for partners and Vendors

Students must have working knowledge of Microsoft Office including Word, PowerPoint and Excel. Students must also know how to navigate the World Wide Web, navigate within Canvas, read and respond to email and use online technological tools to communicate with other class members and the instructor.  Students must have a Facebook account or be willing to start an account to participate in this class.  While not required, it is encouraged that students be interested in social media beyond just Facebook.

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at (305) 348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Course Prerequisites

There are no prerequisites for this course.

Textbooks (Follow links below for free access to these e-textbooks; you do not need to purchase)

The Good Company
title : 
The Good Company
authors : 

Girling, R.H., Gordy, H. & Lanier, P.

publisher : 

Business Expert Press

publish date : 


isbn 10 : 
isbn 13 : 


notes : 

Use the following free link for The Good Company.

Expectations of This Course

This is an FIU Online course, which means most of the course work will be conducted online. 

Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

Expectations for this online course are similar to other online courses except for the following two special requirements:

1.  Students will need to have a Facebook account or will need to start one just for this course.  Contact the professor if you have concerns about this as a number of required course activities are based on your participation via the class Facebook page. 

2.  Students will need to perform a minimum of three service-learning volunteer sessions in their communities.  Reporting of these sessions will be online via both Facebook and Canvas.  

Students are expected to:

  • Review the Start Here folder located in the course content;
  • Review the Policies page;
  • Request admission to the class Facebook page and introduce themselves to the class during the first week by posting a self-introduction in the appropriate blog;
  • Take the practice quiz on any computer that the student may use during the semester (e.g. home desktop, personal laptop, computer lab desktop) to ensure that your computer is compatible with the learning management system, Canvas;
  • Interact online with instructor and peers and keep up with all assignments;
  • Review and follow the course calendar, checking regularly during the semester for changes and updates;
  • Log in to the course at least 3 times per week;
  • Respond to discussions, blogs, and other postings by the due date specified;
  • Respond to messages within 2 days;
  • Submit assignments by the corresponding deadlines in Canvas and in the correct location within the course module;

The instructor will:

  • Log in to the course daily;
  • Respond to discussion postings and messages within 24 hours; 
  • Grade assignments within two weeks of the assignment deadline.

Course Detail

Course Meetings

Note: This fully-online course does not require on-campus meetings.    

Course Communication

Communication in this course will take place via the university's Canvas system and Facebook. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox.

Inbox via Canvas is the only official method of communication with the professor regarding quizzes, assignments and projects because records are then all kept within the course.  The e-mail feature of Canvas is not acceptable for official communications with the professor since no record of e-mails sent is kept within Canvas. At any time the student should need to prove that certain information was sent to or received from the instructor, the proof will be found in the message folder of the course in Canvas. The “Inbox” feature in Canvas is a private, internal, Canvas-only communication system. Users must log on to the Canvas system to send/receive/read messages. There are no push notifications in Canvas to inform users when a new message has been received; therefore, it is recommended that students check their Inbox routinely to ensure up-to-date communication.

Facebook will be used only for discussions and postings about service-learning volunteer activities and weekly challenges, and any other circumstances where sharing with the rest of the class is desirable. Facebook is a substitute for face-to-face conversation that normally would take place in a live classroom.  Facebook should not be used to communicate officially with the professor regarding written assignments, quizzes or any other course content items.

Students and/or professor may use FIU Panthermail or Text Messaging if and when there is a problem with the above systems (e.g., system is down, student/professor gets locked out of account, and so forth). The student needs to be capable (i.e., has access to proper equipment connected to the internet) and comfortable (i.e., knows how to use) communicating by these methods in order to successfully participate in this course. The instructor has listed his cell phone number which may be used for urgent text messaging when communication by Canvas Inbox or Facebook is not adequate, or if you are unable to access the Canvas system for any reason.

Students will find their lessons in weekly “modules”, take “quizzes”, submit “assignments” and participate in required “activities” such as “blogs” and “discussion forums”, all from within Canvas. The instructor will, from time to time, issue an “announcement” in Canvas to let students know about any changes in assignments, changes or reminders about deadlines, to let them know papers have been graded, and so forth. Finally, grades for each task will be posted in the “my grades” section within Canvas.

Very Important Part I: It is the student’s responsibility to get course content questions or concerns answered by the professor or the TA in time for submission of assignments, quizzes, projects etc. before the posted deadlines. It is the student’s responsibility to get technical questions, issues and glitches resolved or worked around with FIU Online Support before submission deadlines. It is also the student’s responsibility to check the “My Grades” section in Canvas to ensure that credit has been received for assignments, activities and quizzes posted in Canvas and to review any feedback the professor may have given on the major assignments.

Very Important Part II: Questions regarding the content of the course are to be directed to the professor and or TA. Questions and issues regarding the technology used in the course (i.e. Canvas) are to be directed to the FIU Online Support Services Team. If this is your first online or hybrid class at FIU then you will need to become familiar not only with the technology but also how to seek help regarding its use. Please take the time to review at Support Services.

Activities and Participation

Students will be asked to participate in activities throughout the semester including, but not limited to, weekly challenges, service-learning activities, discussion forums, blogs, social media activities, surveys, etc.  Students are expected to complete all work by the posted deadlines.  All activities will be released at the start of the module (always on Mondays at 12:01am) in which they are listed and will be made unavailable at the close of the week (always on Sundays at 11:59pm), or the posted deadline, whichever is later.  Each activity will be accompanied by a thorough explanation of the activity, details for what is expected and the grading rubric that will be used by the instructor to evaluate the student’s performance in the given activity.

Discussion Forums

Keep in mind that your discussion forum postings on Canvas and Facebook will likely be seen by other members of the course. Care should be taken when determining what to post. If you wish to send a private message to the instructor in Canvas, please use the messaging system and select only that name when addressing the message.

There is no minimum length for postings in these two areas however it is expected that the student will post their complete original thoughts and insights into the topic at hand. More specific instructions may be found in the modules. Students should read several postings of their colleagues and post original comments in reply to at least one or two or as directed in the assignment. A simple “I agree” is not sufficient and the student should give a personal expressive take on what the other student is discussing in the original post. 

As with other assignments, Discussion Forums and Weekly Challenge postings on Facebook should be posted by 11:59 pm each Sunday. Facebook postings for service-learning volunteer sessions should be made within a day or two of the service and latest by 11:59 pm each Sunday. Late posts will be accepted but will also suffer point deductions according to the length of delay.

Weekly Challenges

A series of 10 weekly challenges will be included in the modules, designed to help increase the student’s sensitivity and awareness of various topics of interest. Each week a new challenge will be posted in the module and the student should complete the challenge at their convenience during the week, then comment on their experience on the Facebook group page that has been set up for the class. The challenges will be counted at 10 points each for a total possible 100 points from challenge activities, equivalent to 20% of the overall course grade.


A series of 10 short quizzes will be included in the modules, designed to verify that the student is covering the required material in each module. Each quiz will be made available on line at 12:01AM on the module’s start date and will be taken off line at 11:59PM on the end date. Quizzes must be completed between those dates/times and will not be available after the stated cutoff.  It is recommended that the student not wait until Sunday to take the quizzes lest a personal, family or technology problem crops up. Individual make-up quizzes will not be given for quizzes missed, no matter the reason. Instead, an optional extra-credit quiz is given at the end of the semester. Quizzes are worth 10 points each and together represent 100 points or 20% of the overall course grade. The optional extra-credit quiz will be worth 20 points and therefore can help replace up to two missed quizzes. Results will be made available within one week of each quiz deadline.

In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements.

All quizzes will auto-submit when (1) the timer runs out if it's a timed quiz, OR (2) the closing date/time is reached, whichever happens first. For example, since each quiz has a closing time of 11:59 pm but the student begins the exam at 11:55 pm, the student will only have 4 minutes to complete the quiz before they are timed out.

Quizzes in this course are not compatible with mobile devices and should not be taken through a mobile phone or a tablet. If you need further assistance please contact FIU Online Support Services.


Students will be given assignments throughout the course of the semester that should be submitted through the module by the posted deadline and after all of the other work for the module has been reviewed and completed.  

There are three Key Assignments: Case Study, CSR Plan and the Service-learning Project described just below.  These three assignments are together worth a total of 200 points or 40% of the overall course grade.  A grading rubric will be provided for each of the major assignments. 

There will also be a number of lesser activities, discussions forums and polls worth anywhere from 5 to 20 points each and that together represent 100 points or 20% of the overall course grade.  

All assignments must be turned in via the method specified in the module by 11:59PM on the posted date.  

Late assignments will be accepted but will also suffer point deductions according to the length of delay as follows:  2% per day deduction up to a maximum deduction of 50%.  

All assignments will be graded and returned with feedback within two weeks of the deadline.  Assignments submitted via the wrong method cannot be accepted.  Submissions must be made in the correct assignment box for the given assignment, usually located in the module where the assignment is due.  If you use a Mac you will have to convert the document to Word or Excel or PowerPoint before submitting.  All deadlines posted are in the Eastern (EDT/EST, Miami) Time Zone. 

It is the student’s sole responsibility to get course deliverables submitted on time, in the right format, and in the right place.  It is therefore highly recommended that the student not wait until Sunday night to submit required work, just in case there is a problem with the computer or internet connection or due to the always-possible technology glitches elsewhere in the system.

Key Assignment #1 - Case Study - Due end of Week 5

Each student will be required to choose and research a major global hospitality or tourism company and complete a brief paper that includes a detailed introduction, identification of various social issues being addressed by the company’s CSR efforts and non-profit causes the company is supporting to address those issues, a review of the company’s current CSR initiatives, determination of whether or not those initiatives are strategically aligned with the company’s mission and goals, and a concluding statement where the student may describe what might like to do differently.  The Case Study is an extremely important foundation for the rest of the course and especially for the CSR Plan assignment described below.  The Case Study is worth 50 points or 10% of the overall course grade.  A detailed template and rubric will be provided by the instructor in the assignment module.

Key Assignment #2 - CSR Plan  - Due end of Week 10

As already stated under Case Study above, each student will select a major hospitality or tourism organization and take an in-depth look at their Corporate Social Responsibility (CSR) activities to date.  The CSR PLAN is a continuation of the Case Study and other lesser assignments.  The wise student will save time by relating all of their assignment work to the same global hospitality/tourism company chosen for their Case Study and apply that work to the CSR Plan.  

For the CSR Plan assignment, the student's task will be to plan out a detailed CSR initiative for their chosen hospitality or tourism company incorporating one or more of the CSR methods learned in the course.  The CSR Plan assignment is worth 50 points or 10% of the overall course grade.  A detailed template and rubric will be provided by the instructor in the assignment module.

Key Assignment #3 - Service Learning Project - Due end of Week 15

Service learning is a teaching and learning methodology which fosters civic responsibility and applies classroom learning through meaningful service to the community.   In this particular course students will engage in community service and relate it to the hospitality and tourism industry.  A minimum of three volunteer community service sessions are required and a fourth and fifth session may be performed to earn extra credit.  Each session is worth 20 points or 4% of your final grade.  An essay worth 40 points or 8% of your final grade will be due at the end of the semester to sum up your experiences and the impact they had on the community.  An alternative project will be available for those who cannot do the community sessions, subject to the approval of the professor.  The semester-long Service Learning project (volunteer sessions plus concluding essay) is worth a total of 100 points representing 20% of the overall course grade.  A detailed template and rubric will be provided by the instructor in the assignment module.


Points are assigned for

Course Requirements
Number of Items
Points for Each
Total Points
Weekly Quizzes
Weekly Assignments
(Activities, Discussions, etc.)
Weekly Challenges1010100
Case Study
(Key Assignment #1)
CSR Plan
(Key Assignment #2)
Service-learning Project
(Key Assignment #3)

LetterRange (%)Total PointsLetterRange (%)
Total Points
LetterRange (%)Total Points
A95 or above475 - 500B84 - 86420 - 434C70 - 76350 - 384
A-90 - 94450 - 474B-80 - 83400 - 419D60- 69300 - 349
B+87 - 89435 - 449C+77 - 79385 - 399F59 or less< 299

Course Calendar

Weekly Schedule

Note: Topics and assignments are always subject to change. Any changes will be reflected in the weekly modules found in Canvas and will be posted in the “Announcements” feature within Canvas.

DatesModuleTopic(s)Readings, Assignments, Activities & DiscussionsQuizzes, Polls, Assessments
Aug 23 - 291
  • Introductions
  • Course and Syllabus Review
  • Read Course Syllabus
  • Class Introductions via Facebook
  • Practice Quiz 
  • Syllabus Quiz
Aug 30 - Sept 52
  • Global Perspective
  • Service Learning
  • Service-learning Project - Key Assignment #3
  • Listen to GL Podcast
  • Discussion Forum
  • Choose an H&T global corporation for the semester

Sept 6 - 123
  • Sustainability
  • Social Responsibility
  • Case Study - Key Assignment #1 
  • Read Ch.1 of Text (Girling)
  • Weekly Challenge #1
  • Quiz #1
Sept 13 - 194
  • Corporate Social Responsibility (CSR)
  • Environment, Social, Governance (ESG)
  • Triple Bottom Line (TBL)
  • Read Ch.2 of Text (Girling)
  • The 3 P’s
  • Weekly Challenge #2
  • Quiz #2

Sept 20 - 26

  • CSR Method: Volunteerism
  • Read Ch.3 of Text (Girling)
  • Corporate Volunteerism Activity
  • Case Study due 
  • Weekly Challenge #3
  • Quiz #3 

Sept 27 - Oct 3

  • CSR Method: Corporate Philanthropy
  • CSR Plan - Key Assignment #2
  • Read Ch.4 of Text (Girling)
  • Corporate Philanthropy Activity 
  • Weekly Challenge #4
  • Quiz #4

Oct 4 - 10

  • CSR Method: Socially Responsible Business Practices (SRBP)
  • Read Ch.5 of Text (Girling)
  • SRBP Activity
  • Weekly Challenge #5
  • Quiz #5
Oct 11- 17
  • CSR Marketing Methods
  • CSR Marketing Activity
  • Weekly Challenge #6
  • Mid-Semester Poll

Oct 18- 24

  • CSR Marketing Methods (cont'd)
  • CSR Plans - Strategies, Objectives, SMART Goals, etc.
  • Optional CSR Plan Zoom Sessions
  • Weekly Challenge #7

Oct 25- 31

  • Finish up CSR Plans
  • Optional CSR Plan Zoom Sessions
  • Weekly Challenge #8
  • CSR Plans due 

Nov 1- 711
  • Global Social Issues & Related Causes
  • Global Social Issue: Homelessness
  • Optional CSR Plan Zoom Sessions
  • Turn in late work (with appropriate points deducted)
  • Weekly Challenge #9
  • Quiz #6
Nov 8- 1412
  • Global Social Issue: Food Insecurity
  • Weekly Challenge #10
  • Quiz #7
Nov 15-21  13
  • Global Social Issue: Human Trafficking
  • Weekly Challenge #XC
  • Quiz #8
 Nov 22 - 28 14
  • Global Social Issue: Health Disparities

  • Quiz #9
 Nov 29 - Dec 5       15
  • Global Social Issue:  Inclusion, Diversity, Equity & Access (IDEA)
  • Service Learning Project due
  • Quiz #10

 Dec 6-11 16
  • Finals Week
  • SPOTs and RMP assessments
  • Turn in any late work (with appropriate points deducted)
  • Optional Extra Credit Quiz