General Information The template

Professor Information

Instructor Profile Picture


Jinlin Zhao, Ph.D.


HM 356




Office Hours

By Appointment

Turn Around Time

Within 24 hours

Additional Notes




Course Description and Purpose

This course synthesizes theories and concepts of globalization, multinational strategy and international business studies. The students will apply theories and concepts into the analysis of multinational hospitality companies. This course helps the students to better understand globalization in the hospitality and tourism industry.                   

Globalization is a major trend in the hospitality and tourism industry as hospitality and tourism companies are competing on an international scale with global clientele. National, international and multinational hospitality companies are using the latest information technology and management know-how through their management contracts and franchise systems and other competitive methods to expand their businesses all over the world. On the other hand, companies from emerging countries are utilizing their financial power to take over hospitality properties from developed countries through mergers and acquisitions.             

Any company utilizing international expansion or dealing with multicultural clientele needs to understand the global business environment, especially the host country’s environment, and to understand international visitors’ needs and demands in order to create the best products and services to meet and exceed their expectations. They need to re-organize their companies’ operational structure and allocate the best resources to support their competitive methods through their marketing, human resources, technology and development, operations, finance and administration departments.                   

In order to learn about the phenomenon, the students will read the recent research articles, industry reports, scan the on-line websites and have interactive discussions about the reading materials and latest industry practices so as to be able to analyze and present the competitive methods used by multinational hospitality companies in the global market place.                   

The course provides students an opportunity to develop their analytical and interpretive skills to evaluate what competitive methods these multinational hospitality companies are using into succeed in the global market place. The course will address specific topics throughout this semester including:             

1. Globalization/Internationalization

2. Merger and acquisition practices

3. Management contracts and franchise system

4. Global human resources practices and diversity 

5. Customer Involvement

6.  Technology

7. Corporative social responsibility

Course Objectives

Upon completion of the course, students shall be capable of achieving the following objectives:

1. Explain the theory and concept of globalization, multinational companies and international business.
2. Apply the theory and concepts in order to analyze the multinational hospitality companies.                   
3. Evaluate the competitive marketplace, to spot trends and identify patterns which impact on the multinational hospitality industry
4. Assess the competitive methods to be used by multinational hospitality companies.                                  


Important Information


The Pandemic
Over the past several months, the U.S. has experienced the emergence of the global COVID-19 pandemic. The pandemic has caused, and continues to cause, fear, stress, and pain for many members of our community, and will continue to impact each of us in various ways throughout this term. Under these circumstances, it is completely normal to feel overwhelmed or anxious, and to have difficulty concentrating. I have designed this course with these challenges in mind, and am committed to continuing to work with all of you to create a positive and supportive learning environment throughout the term. If your health, well-being, or school work are being impacted by recent events, I encourage you to make use of the resources FIU provides, which I have included later in this syllabus.

Caregiver Responsibilities 
I have great respect for students who are balancing their pursuit of education with the responsibilities of caring for children or other family members. If you run into challenges that require you to miss a class, or if your caregiving responsibilities are interfering with your ability to engage in remote learning, please contact me. There may be some instances of flexibility we can offer to support your learning.  

School-Life Conflict
Many students face obstacles to their education as a result of work or family obligations or unforeseen personal difficulties. If you are experiencing challenges throughout the term that are impacting your ability to succeed in this course, or in your undergraduate career more broadly, please reach out to me immediately so that we can work together to form a plan for your academic success.

As cases and hospitalizations due to the Delta variant continue to increase in our community, we must unite and take necessary steps to prevent further spread.

a) Daily and before arriving to campus, complete the P3 app. If you are not given the green check mark to enter campus, then return home, and contact me by email.

b) Please check your FIU email account and your Canvas course at least once a day. Email and Canvas are the best ways for the university, and your professors, to contact you.

c) If you do not feel well, have tested positive for COVID-19, or have been in contact with a person with COVID-19 while not yet being fully vaccinated, please do not come to class, immediately complete the P3 app to notify the COVID Response Team or call them at 305-348-1919, and contact me by email as soon as you can. In order to receive an excused absence for P3 failure/COVID-19, you must contact the COVID Response Team at 305-348-1919. If you are directed to isolate or quarantine because of COVID-19, your absences will be considered excused. The make-up policies are outlined in this syllabus. Students need to read all the assignments, post news pieces and take the exam on time. Students need to show evidence if an emergency takes place, then discuss the possibility of make-up work. 

d) Per recent CDC guidelines, a vaccinated, asymptomatic individual exposed to a COVID-19 positive person does not need to isolate or quarantine. Nevertheless, it is strongly encouraged to continue to wear a mask. Furthermore, it is recommended to get tested 3-5 days after a known exposure. However, if at any time you become symptomatic, you need to test immediately. If the test returns positive, you will need to follow the COVID-19 positive protocol at that time.

i. “Asymptomatic” means (of a condition or a person) producing or showing no symptoms.

ii. “Symptomatic” means exhibiting or involving symptoms.

iii. People with COVID-19 have had a wide range of symptoms reported – ranging from mild symptoms to severe illness. Symptoms may appear 2-14 days after exposure to the virus. Anyone can have mild to severe symptoms. People with these symptoms may have COVID-19:

§ Fever or chills

§ Cough

§ Shortness of breath or difficulty breathing

§ Fatigue

§ Muscle or body aches

§ Headache

§ New loss of taste or smell

§ Sore throat

§ Congestion or runny nose

§ Nausea or vomiting

§ Diarrhea

e) Please take every precaution to keep yourself and others healthy. Per CDC guidelines, you are encouraged to get vaccinated and strongly advised to wear a mask indoors and in public including all FIU facilities.

f) Missing excessive days may lead to failing a class or a grade of incomplete.

g) For me to assist you in achieving your goals, it is important for you to contact me as soon as you experience any events that might disrupt your course participation. For up-to-date information about COVID-19, please see the FAQs.

h) Please be advised that class content may be subject to streaming or course capture for future access by students in this course. Your attendance/participation in this course constitutes consent to such recording.

Please review the FIU's Policies webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses. For additional information, please visit FIU's Policy and Procedure Library.

As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Conduct and Honor Code.

The drop deadline without financial liability is the first Friday of your course(s).  The drop deadline to receive a DR grade is the fifth Friday of your course(s).

Technical Requirements and Skills

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy, we mean being able to manage and organize computer files efficiently and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course, but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the What's Required webpage to find out more information on this subject.

Privacy Policy Statements for Partners and Vendors

Please visit our Technical Requirements webpage for additional information.

Accessibility and Accommodation

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive, and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at 305-348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors 

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

Academic Misconduct Statement

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas, and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Conduct and Honor Code. Academic Misconduct includes:


  • The unauthorized use of any materials, information, study aids or assistance from another person on any academic assignment or exercise, unless explicitly authorized by the course Instructor; 
  • Assisting another student in the unauthorized use of any materials, information, study aids, unless explicitly authorized by the Instructor; and 
  • Having a substitute complete any academic assignment or completing an academic assignment for someone else, either paid or unpaid; and


  • The deliberate use and appropriation of another are work without any indication of the source and the representation of such work as the Student's own.
  • Assisting another student in the deliberate use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. 

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

Panthers Care & Counseling and Psychological Services (CAPS)

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

Inclusivity Statement

This course will serve to embrace the diversity and inclusivity found within Florida International University. We appreciate and respect diversity, equality, equity, cooperativeness, community, and sustainability within our online courses. We are committed to the ongoing education of our students and their participation within the course regardless of gender, ethnicity, age, sexual orientation, geographical location, religion, and disability. We strive in encouraging collaboration by preparing our students to value the differences in others. At the core of our intentions is the encouragement of acceptance and appreciation of differences within our student population and community.

Proctored Exam Policy

Please note that the information contained in this section applies only if your course requires a proctored exam.

Through a careful examination of this syllabus, it is the student’s responsibility to determine whether this online course requires proctored exams. Please visit our Student Proctored Exam Instructions. webpage for important information concerning proctored exams, proctoring centers, and important forms.

Textbook and Course Materials

Expectations of This Course

This is a face to face course, which means most (if not all) of the course work will be conducted face tp face. Expectations for performance in the course:  a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

Students are expected to:

  • Students are expected to:
    • review the getting started page located in the course modules;
    • introduce yourself to the class during the first week by  a self-introduction in the discussion;
    • interact  with instructor and peers;
    • review and follow the course calendar and weekly outlines;
    • log in to the course 5 times per week;
    • No late work will be accepted; 
    • respond to emails within 1 business days; 
    • submit assignments by the corresponding deadline
  • The instructor will:

    • log in to the course 5 times per week;
    • Post news sharing within 1 business days of the deadline
    • respond to emails within 24 hours
    • grade assignments within 5 business days of the assignment deadline.

Course Detail

Course Communication

Communication in this course will take place via the Canvas Inbox. Check out the Canvas Conversations Tutorial or Canvas Guide to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox. I will respond to all correspondences within 24 hours during the business week.

You are welcome to email me either through Canvas or directly to my FIU email at You are also expected to write in a professional manner, meaning there should be a salutation, body, and signature. I will do my best to respond to emails on a weekday within 24 hours. I will return emails sent over the weekend on the next business day. If for some reason I have not responded to you within 2 business days, please send me a follow-up. I will appreciate the gentle reminder.

Discussion Forums

Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.

Discussion Forum Expectations:

  • Provide clear guidance on the expectations and requirements
  • Available dates (unlimited or for an specific time)
  • Criteria for evaluating the originality and quality of students' comments and grade credit expected
    (Rubric is highly encouraged)
  • The expected turn-around time for feedback or grades.


All assignments should be submitted in a professional format, free of misspellings and structured in a way that makes your paper clear (headings, subheadings, etc.).

  1. The students are required to read every article in each week before each class and are required to discuss the content of each article in the class. The students are required to actively participate in discussing the content of reading materials and current development of the issue related to the readings. Suggestion that the students should summarize each of the reading materials in order to better prepare the class discussion!!! Your participation in the class discussion will be recorded, which will be one of the performance measurements of your final grade.
  2. There will be 30 – 40 minutes of the latest industry related news sharing at the beginning of each class. Each student is required to the latest industry news and the development of multinational hospitality business. 
  3. Each student is required to select five pieces of related news and post them in Discussion Board. Make a brief comment of the news shared. The student participation will be graded accordingly. 
  4. Case Study: Each two students form a group to pick up one multinational hospitality company and use case study method to analyze how the company responds to the impact of driving forces in the global hospitality environment. The students will apply the concepts learned from the class and identify competitive methods the company selects in order to succeed in the world market.
  • The student group is required to write a paper of their analysis of competitive methods used by the company in the last four years and submit the paper before the end of the semester.  The final paper will be submitted by ONE student in the group. The paper will be in Times New Roman, Font 12, double space within 20 page long. The paper will be submitted at the end of Week 14 Class.
  • Additionally, the paper should be submitted in a professional format, free of misspellings and structured in a way that makes your paper clear (headings, subheadings, etc.).
  • There will be two exams: Mid-term and final exams.

Class Absence

Class attendance is mandatory.  If you arrive late and I have already taken attendance you will be considered absent. If you leave early without permission, you will be marked absent.


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Due Oct 05 2021 at 4:45 pm | 150 pts
Due Nov 09 2021 at 4:45 pm | 150 pts
Due Nov 25 2021 at 11:59 pm | 100 pts
Due Nov 09 2021 at 11:59 pm | 100 pts
Due Nov 23 2021 at 11:59 pm | 300 pts



[Insert notes about grading here]

Course Requirements
Number of Items
Total Points Available
Mid term exam115018.75%
Final Exams
News Sharing1010012.5%
Final Project130037.5%

Grading Schema

Name From To
< 95%
< 90%
< 87%
< 83%
< 80%
< 77%
< 70%
< 60%

Course Calendar


Weekly Schedule

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